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Summer ranks as one of the most popular times of year for Honda summer buying, and for good reason. If you want to upgrade your daily driver or find something more adventure-ready, the warm months bring real advantages for shoppers at Marthaler Honda of Ashland in Ashland, WI. Summer offers the perfect opportunity to find your next vehicle, and we encourage you to reach out to our team to discover how we can help you get behind the wheel. Why Summer Creates the Right Conditions for a New Honda Purchase The Honda summer buying season aligns perfectly with manufacturer incentives, dealership promotions, and a robust new inventory. Automakers regularly release strong 2026 Honda incentives Ashland shoppers can utilize before the model year ends. This timing often provides favorable financing terms or lease offers on popular models. Summer also gives buyers more flexible schedules. You gain extra time to test drive, compare trims, and make a thoughtful decision rather than a rushed one. Explore the Variety of New Honda Models Available This Summer Shopping now grants you access to a wide variety of new Honda models. The 2026 Honda lineup offers something for nearly every driver. The 2026 Civic Sedan and Civic Sedan Hybrid serve as excellent options for everyday commuters. The 2026 Honda CR-V and CR-V Hybrid provide versatile space and available all-wheel drive. Families needing extra room should consider the 2026 Honda Pilot or the 2026 Honda Odyssey, which Honda designed specifically for family adventures. The 2026 Honda Accord Hybrid combines sleek design with hybrid efficiency. Drivers needing serious truck capability without sacrificing ride comfort will appreciate the rugged 2026 Ridgeline, featuring a 3.5-L V6 engine and 18” alloy wheels. If you prefer an all-electric vehicle, the 2026 Honda Prologue EV delivers an impressive EPA-estimated battery range of up to 296 miles on a full charge. Many of these models feature seamless smartphone integration through Apple CarPlay© and Android Auto©. New Honda Purchase Benefits Unique to the Summer Season Shopping during the summer presents distinct new Honda purchase benefits WI buyers should remember. Dealers frequently feel motivated to move current model-year inventory as new shipments arrive. This motivation can work in your favor during negotiations. Favorable summer driving conditions in northern Wisconsin also create an ideal environment to test drive a new Honda. Experiencing how a vehicle handles local roads in good weather allows you to fully evaluate your purchase before the seasons change. How 2026 Honda Incentives Make Summer the Smart Choice The 2026 Honda incentives available this summer can significantly reduce the overall cost of your purchase or lease. Honda consistently offers special APR financing and lease programs across its lineup. These offers often take center stage during the summer buying season. Current lease offers on models like the 2026 Honda CR-V Sport Hybrid and 2026 Honda Civic Sedan provide budget-conscious shoppers with increased flexibility. Reviewing current offers before visiting the dealership helps you arrive prepared. Ashland WI shoppers should explore Honda's online payment estimation tools and build-and-price options to plan ahead before entering the showroom. Start Your Honda Summer Buying Journey in Ashland, WI There is no better time to explore what Honda has to offer than during the summer season. A strong lineup of 2026 models, attractive incentives, and longer days make Honda summer buying a smart move. Stop by Marthaler Honda of Ashland in Ashland, WI to see our full selection of new Honda vehicles available this season. Browse our online inventory or give our team a call to take the next step toward your new car.

Gearing up for a family vacation means finding the right vehicle to handle the journey. The 2026 Honda Odyssey offers an impressive lineup of tech features designed to keep passengers entertained and help drivers navigate with confidence. Marthaler Honda of Ashland in Ashland, WI, has the perfect minivan for your upcoming cross-country adventures. Contact our team today to learn more about how the new Odyssey elevates every drive. Connectivity That Keeps Everyone in the Loop The 2026 Honda Odyssey provides seamless smartphone integration. Wireless Apple CarPlay and Android Auto compatibility allow you to access navigation, music, and messages without cords. Families need to stay connected during summer road trips. The available Wi-Fi hotspot capability, standard on Touring and Elite trims, turns the Odyssey into a rolling hotspot for streaming and browsing. The Honda Satellite-Linked Navigation System uses offline maps to help you find your way when cell service drops. Rear Entertainment Built for the Long Haul Keeping kids entertained simplifies long drives. The 2026 Honda Odyssey addresses this with an available Advanced Rear Entertainment System featuring a large 12.8" high-resolution screen, standard on Touring and Elite trims. Passengers can stream their favorite shows, cast directly from their devices, or connect via Bluetooth wireless headphones. The cabin includes multiple HDMI and USB ports. Front, center console, second, and third-row charging access ensures up to five compatible devices remain powered. Driver-Focused Tech for a Safer Journey Great technology also enhances safety. The 2026 Honda Odyssey includes Honda Sensing as standard equipment. This suite of driver-assist features reduces highway driving stress. Adaptive Cruise Control with Low-Speed Follow adjusts your speed based on traffic ahead. Lane Keeping Assist helps center the vehicle. The Collision Mitigation Braking System applies brake pressure if it detects a potential collision. Road Departure Mitigation steers you back if you drift. The rearview camera offers normal, top-down, and wide viewing angles to simplify parking. A Rear Seat Reminder alerts parents to check the back seats after parking. Power and Performance to Carry You Further A highly capable powertrain complements this technology. The 2026 Honda Odyssey features a 280-horsepower, 3.5L direct-injected V-6 engine paired with a 10-speed automatic transmission. This combination delivers confident acceleration and smooth highway cruising for families loaded up with luggage or towing a small trailer. The transmission works with idle-stop technology to improve efficiency on long trips. Drivers in Ashland, WI, can explore available trims and see this minivan's full capabilities in person. Reach out to Marthaler Honda of Ashland to experience everything the 2026 Honda Odyssey has to offer before your next big adventure.

A Legend Returns: The 2026 Honda Prelude The 2026 Honda Prelude marks the triumphant return of an iconic nameplate, blending modern hybrid technology with the sporty soul that fans have cherished for decades. Available soon in Ashland, WI, the Prelude is designed to captivate both longtime enthusiasts and a new generation of drivers. With its sleek design, advanced features, and impressive performance, this model is set to redefine what a sporty hybrid can be. Honda Prelude Comeback: A Modern Take on a Classic The Honda Prelude comeback is more than just a nostalgic nod to the past; it’s a bold step into the future. The 2026 model retains the athletic stance and aerodynamic lines that made the original a standout while incorporating cutting-edge hybrid technology. This blend of tradition and innovation ensures that the Prelude remains relevant in today’s automotive landscape. Drivers in Ashland, WI, will appreciate how Honda has reimagined this classic coupe with features like a premium interior, advanced safety systems, and a focus on fuel efficiency without compromising on performance. New Prelude Features: What Sets It Apart The new Prelude features a host of upgrades that make it a standout in its class. From its Rallye Red exterior to its hybrid powertrain, every detail has been meticulously crafted to deliver an exceptional driving experience. Key highlights include: - Hybrid Powertrain: The Prelude combines sporty performance with eco-conscious engineering, offering a thrilling yet efficient ride. - Advanced Technology: A state-of-the-art infotainment system and driver-assist features ensure convenience and safety on every journey. - Luxurious Interior: With premium materials and ergonomic design, the cabin is as comfortable as it is stylish. These features make the 2026 Honda Prelude a compelling choice for drivers seeking both excitement and practicality. Prelude Performance Review: Power Meets Efficiency The performance review of the 2026 Honda Prelude reveals a vehicle that balances power and efficiency seamlessly. Its hybrid engine delivers responsive acceleration and smooth handling, making it ideal for both city driving and open-road adventures. The Prelude’s suspension system has been fine-tuned to provide a sporty yet comfortable ride, ensuring that every drive feels engaging. For drivers in Ashland, WI, who value both performance and sustainability, the Prelude offers an unbeatable combination. Whether you’re navigating winding roads or cruising through town, this car delivers an experience that’s both exhilarating and responsible. Ready to experience the 2026 Honda Prelude for yourself? Visit Marthaler Honda Ashland in Ashland, WI, to explore this exciting model up close. Our team is here to answer your questions and help you discover why the Prelude is the perfect fit for your lifestyle. Don’t miss your chance to be part of this legendary comeback—schedule your test drive today!