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If you're in the market for a new vehicle, the Honda lineup has something for nearly every driver. Whether you prioritize fuel efficiency, adventure-ready capability, or everyday family practicality, new Honda vehicles in Ashland, WI offer a wide range of options to match how you live and drive. A Sedan for Every Kind of Driver The Honda Accord and Civic Sedan remain two of the most recognizable names in the compact and mid-size sedan categories - and for good reason. The 2026 Accord starts at $28,395 and brings a sophisticated, refined feel to daily commuting. For drivers who want a sportier edge, the 2026 Civic Si Sedan delivers that extra thrill without sacrificing everyday usability. If efficiency is a priority, both models are available in hybrid configurations. The 2026 Accord Hybrid starts at $33,795, while the 2026 Civic Sedan Hybrid starts at $29,395 - making fuel-conscious driving more accessible than ever. SUVs That Go the Distance Honda's SUV lineup is one of the most versatile on the market today. The 2027 HR-V starts at $26,600 and is an excellent entry point for drivers who want a subcompact crossover with smart, modern features. Step up to the 2027 CR-V at $31,520 for more space, and consider the CR-V Hybrid starting at $39,200 if you want added fuel efficiency paired with capable performance. For those who need more room or rugged capability, the 2026 Pilot and 2026 Passport are strong contenders. The Pilot starts at $42,395, making it a solid family hauler, while the Passport - Honda's most rugged SUV - starts at $44,950. Both are built for drivers who want to take their adventures off the well-worn path. Hybrids and Electric Options Worth Exploring Honda has made a serious commitment to electrified vehicles, and the results speak for themselves. The 2027 Prelude Hybrid brings a sporty profile and a starting MSRP of $42,400, combining a hybrid powertrain with a design that turns heads. The 2026 Prologue, Honda's all-electric SUV, starts at $39,900 and is an exciting option for drivers ready to make the switch to battery-electric driving. For those curious about hydrogen fuel cell technology, the 2026 CR-V e:FCEV starts at $50,000 and represents a genuinely unique alternative in the new Honda vehicle space. Family-Friendly Choices Close to Home Families in Ashland, WI will appreciate how well Honda's minivan and larger SUV options are suited to busy, on-the-go lifestyles. The 2026 Odyssey starts at $43,195 and brings flexible seating and thoughtful storage solutions together in one well-rounded package. For families who want a truck-like option with car-like driving dynamics, the 2026 Ridgeline starts at $40,795 and offers a unique combination of utility and comfort. Find Your New Honda in Ashland, WI From compact sedans to full-size SUVs and hybrid models, the Honda lineup covers a lot of ground. Finding the right fit comes down to understanding what matters most to you - whether that's efficiency, space, performance, or all of the above. New Honda vehicles in Ashland, WI are ready to be explored, and the team at Marthaler Honda of Ashland is here to help you navigate your options with confidence. Visit ( https://www.marthalerhondaofashland.com /) to browse current inventory and start finding the Honda that fits your lifestyle.

Back-to-school season brings early mornings, packed schedules, and many miles on the road. Dropping off a kindergartner or sending a teen to college requires a dependable vehicle. The 2026 Honda lineup provides diverse styles and sizes to suit any lifestyle perfectly. Visit Ashland Honda in Ashland, WI, to find a ride that fits your family right now. Why 2026 Honda Vehicles for Families Are Worth Considering This Season Honda builds a reputation on reliability, practicality, and advanced safety technology. Families starting a new school year value these qualities deeply. Ashland, WI, drivers discover a lineup spanning from compact sedans for new drivers to spacious SUVs for carpool duty. Honda Sensing© comes standard across most models, granting parents peace of mind on every commute. 2026 Honda Civic Sedan: A Smart Choice for Students The 2026 Honda Civic Sedan serves as a well-rounded option for college students and daily commuters. It delivers sharp handling, a comfortable interior, and modern touchscreens featuring Apple CarPlay© and Android Auto© to keep drivers connected. The available Civic Sedan Hybrid maximizes efficiency. It stands out as an excellent choice for Wisconsin students needing to stretch a tank of gas further. 2026 Honda CR-V: The Versatile Family SUV The 2026 Honda CR-V strikes the perfect balance between cargo space, comfort, and capability. Hauling sports equipment, school supplies, or dorm room furnishings becomes effortless with its generous interior volume. The CR-V Hybrid offers an impressive two-motor powertrain for families demanding efficiency without sacrificing room. It remains one of the strongest compact SUVs available. 2026 Honda Pilot: Room for the Whole Crew The 2026 Honda Pilot provides three rows of seating and genuine adventure-ready capability for larger families. It effortlessly handles the demands of a busy household. The Pilot features generous passenger space and a confident ride on the highway or off the beaten path. Standard Honda Sensing© technology helps keep everyone safe during school-year road trips. 2026 Honda Odyssey: The Original Family Hauler The 2026 Honda Odyssey remains a premier minivan for growing families. It delivers a thoughtfully designed cabin, excellent passenger comfort, and a versatile interior adapting to any weekly schedule. Sliding rear doors, rear entertainment options, and a cavernous cargo area make it a highly practical pick for managing multiple kids and activities. It earns its keep day after day. Shop 2026 Honda Vehicles for Families in Ashland, WI A 2026 Honda perfectly handles any school year schedule. From the fuel-efficient Civic Sedan to the roomy Odyssey, Honda designs vehicles to keep pace with real life. Standard Honda Sensing© features mean you invest in lasting confidence on the road. Contact Marthaler Honda of Ashland in Ashland, WI, to explore the full lineup and test drive your next family vehicle today.

Gearing up for a family vacation means finding the right vehicle to handle the journey. The 2026 Honda Odyssey offers an impressive lineup of tech features designed to keep passengers entertained and help drivers navigate with confidence. Marthaler Honda of Ashland in Ashland, WI, has the perfect minivan for your upcoming cross-country adventures. Contact our team today to learn more about how the new Odyssey elevates every drive. Connectivity That Keeps Everyone in the Loop The 2026 Honda Odyssey provides seamless smartphone integration. Wireless Apple CarPlay and Android Auto compatibility allow you to access navigation, music, and messages without cords. Families need to stay connected during summer road trips. The available Wi-Fi hotspot capability, standard on Touring and Elite trims, turns the Odyssey into a rolling hotspot for streaming and browsing. The Honda Satellite-Linked Navigation System uses offline maps to help you find your way when cell service drops. Rear Entertainment Built for the Long Haul Keeping kids entertained simplifies long drives. The 2026 Honda Odyssey addresses this with an available Advanced Rear Entertainment System featuring a large 12.8" high-resolution screen, standard on Touring and Elite trims. Passengers can stream their favorite shows, cast directly from their devices, or connect via Bluetooth wireless headphones. The cabin includes multiple HDMI and USB ports. Front, center console, second, and third-row charging access ensures up to five compatible devices remain powered. Driver-Focused Tech for a Safer Journey Great technology also enhances safety. The 2026 Honda Odyssey includes Honda Sensing as standard equipment. This suite of driver-assist features reduces highway driving stress. Adaptive Cruise Control with Low-Speed Follow adjusts your speed based on traffic ahead. Lane Keeping Assist helps center the vehicle. The Collision Mitigation Braking System applies brake pressure if it detects a potential collision. Road Departure Mitigation steers you back if you drift. The rearview camera offers normal, top-down, and wide viewing angles to simplify parking. A Rear Seat Reminder alerts parents to check the back seats after parking. Power and Performance to Carry You Further A highly capable powertrain complements this technology. The 2026 Honda Odyssey features a 280-horsepower, 3.5L direct-injected V-6 engine paired with a 10-speed automatic transmission. This combination delivers confident acceleration and smooth highway cruising for families loaded up with luggage or towing a small trailer. The transmission works with idle-stop technology to improve efficiency on long trips. Drivers in Ashland, WI, can explore available trims and see this minivan's full capabilities in person. Reach out to Marthaler Honda of Ashland to experience everything the 2026 Honda Odyssey has to offer before your next big adventure.

If you want a compact SUV with advanced connectivity, look no further than Marthaler Honda of Ashland in Ashland, WI. The 2026 Honda CR-V technology features deliver a balanced package of entertainment tools, driver assistance systems, and smart convenience features that make every trip easier. Contact our team today to schedule a test drive and experience these innovations firsthand. A Touchscreen Built Around You At the center of the cabin is a standard 9" color touchscreen. It features a built-in finger rest to help steady your hand while you navigate menus and a function that learns your habits over time. The infotainment system supports wireless Apple CarPlay® and wireless Android Auto™ compatibility on every trim level. You do not need a cable to access maps, music, or messages. Simply connect and go. Apple CarPlay® integration is seamless, letting iPhone users mirror apps directly on the screen. For even more capability, the Sport Touring Hybrid trim adds Google built-in. This feature brings Google Assistant, Google Maps navigation, and Google Play app access directly into the vehicle interface. Staying Connected on Every Trim The 2026 Honda CR-V makes it easy to stay powered up throughout your drive. Every trim includes front USB-C ports, while higher trims add rear USB-C ports for passengers. A standard wireless phone charger means compatible devices charge automatically when placed in the tray. The HondaLink app allows you to lock doors, start the engine, and check vehicle status from your smartphone. The system includes Bluetooth streaming audio and a rearview camera with three selectable viewing angles. Honda Sensing®: Standard Safety Tech Across the Lineup Honda Sensing® comes standard on every trim. This suite of safety tech includes multiple systems working together to help keep you protected on the road. Driver assist features include the Collision Mitigation Braking System, which can automatically apply brake pressure if it detects an unavoidable collision ahead. The Road Departure Mitigation System provides steering assistance if you drift across detected lane markings without signaling. Adaptive Cruise Control with Low-Speed Follow adjusts your speed to match traffic ahead and can bring the vehicle to a full stop. The Lane Keeping Assist System makes subtle steering corrections to keep you centered, while Traffic Sign Recognition displays speed limit signs on the digital instrument cluster. More Safety Features Worth Knowing The blind spot information system alerts you when a vehicle is detected in your blind zone, while the cross traffic monitor warns of approaching vehicles in reverse. The Driver Attention Monitor monitors signs of driver fatigue. EX and higher trims gain Smart Entry with Walk Away Auto Lock. Select trims feature a 10.2" digital instrument cluster that puts vehicle information right in your line of sight. Finally, the Sport Touring Hybrid trim features a Bose premium sound system with Centerpoint surround-sound technology. Test Drive the 2026 Honda CR-V in Ashland, WI The 2026 Honda CR-V technology features represent a thoughtful combination of convenience, connectivity, and safety. From wireless Apple CarPlay® integration to the comprehensive safety suite, this compact SUV is well-equipped for your daily drives. If you are ready to explore the 2026 CR-V in person, the team at Marthaler Honda of Ashland is here to help. Drivers can visit marthalerhondaofashland.com to browse our inventory, compare trims, and find the perfect model.

The 2026 Honda Ridgeline is here, and it’s redefining what a midsize truck can be. With its rugged design, advanced technology, and versatile features, this truck is built to tackle both off-road adventures and daily commutes. Whether you’re exploring Ashland, WI, or hitting the trails, the 2026 Honda Ridgeline trims offer something for everyone. Let’s dive into the details of what makes this lineup stand out. A Closer Look at the 2026 Honda Ridgeline Trim Breakdown The 2026 Honda Ridgeline trim breakdown reveals six distinct options, each tailored to meet different needs. Starting with the base Sport trim and moving up to the luxurious Black Edition Two-Tone, every model comes packed with features that enhance performance, comfort, and utility. The Honda Ridgeline Sport trim sets the foundation with essentials like a dual-action tailgate and lockable In-Bed Trunk®, making it a practical choice for everyday use. Meanwhile, the RTL trim adds premium touches such as leather-trimmed seats and a one-touch power moonroof for a more refined experience. For those who crave off-road capability, the TrailSport trim stands out with its off-road-tuned suspension and all-terrain tires. Each trim level offers unique updates for 2026, ensuring there’s a Ridgeline to suit every lifestyle. Key 2026 Ridgeline Features Across Trims One of the standout aspects of the 2026 Honda Ridgeline is its impressive array of features that come standard or are available across trims. The i-VTM4® all-wheel-drive system ensures exceptional handling on various terrains, while the Intelligent Traction Management system offers modes for snow, sand, and mud. Inside, the Ridgeline shines with its spacious cabin that seats up to five comfortably. Features like tri-zone automatic climate control and wireless Apple CarPlay® compatibility make every journey enjoyable. The TrailSport trim even adds sporty orange stitching and lighting for an adventurous vibe. For those who prioritize safety, Honda Sensing® comes standard across all trims, offering advanced driver-assistance technologies like Collision Mitigation Braking System™ and Adaptive Cruise Control. These features make navigating Ashland, WI, and beyond safer than ever. Ridgeline Trim Updates for 2026 The 2026 Ridgeline features several updates that elevate its appeal. The TrailSport trim now includes retuned springs and dampers for improved off-road performance, while the Black Edition Two-Tone introduces a striking black roof for added style. Across all trims, enhancements to the composite truck bed ensure durability and scratch resistance, making it perfect for hauling gear or tackling tough jobs. Additionally, the premium audio system available on higher trims like the Black Edition delivers an immersive listening experience with its 540-watt output and eight speakers. These updates highlight Honda’s commitment to blending functionality with luxury in its truck lineup. Why Choose a Honda Truck in Ashland? For drivers in Ashland, WI, the 2026 Honda Ridgeline trims offer unmatched versatility and reliability. Whether you’re navigating snowy roads or loading up for a weekend getaway, this truck is designed to handle it all. With its innovative features and robust performance, the Ridgeline is a standout choice among midsize trucks in the region. The 2026 Honda Ridgeline trims bring a perfect balance of rugged capability and modern sophistication to the midsize truck segment. From the practical Sport trim to the luxurious Black Edition Two-Tone, there’s a model for every driver in Ashland, WI. Explore the latest updates and features to find the perfect Ridgeline for your needs. Visit Marthaler Honda Ashland today to experience this exceptional truck firsthand!

The 2026 Honda Pilot is here, offering rugged versatility, advanced technology, and a range of trims to suit every driver’s needs. Whether you're navigating city streets or tackling off-road adventures, the Pilot delivers a perfect balance of comfort and capability. For drivers in Ashland, WI, understanding the 2026 Honda Pilot trim levels can help you choose the best SUV for your lifestyle. Overview of the 2026 Honda Pilot Trim Levels The 2026 Honda Pilot comes in several distinct trims, each tailored to different driving preferences. From family-friendly features to rugged off-road capabilities, there’s a Pilot for everyone. Honda Pilot Sport The Honda Pilot base Sport trim sets the tone with its impressive standard features. Equipped with a powerful V6 engine and all-wheel drive availability, it’s ready for both daily commutes and weekend getaways. The interior boasts a spacious cabin with seating for up to eight passengers and advanced safety technologies like Honda Sensing®. For those seeking an affordable yet feature-packed SUV in Ashland, WI, the Sport trim is a great starting point. Honda Pilot EX-L Stepping up to the Honda Pilot EX-L trim enhances comfort and convenience. This trim adds leather-trimmed seating, a power tailgate, and an upgraded audio system. Families will appreciate the additional USB ports and second-row sunshades, making long drives more enjoyable. If you’re looking for a balance of luxury and practicality, the EX-L might be the best SUV trim for you. Honda Pilot TrailSport For adventure enthusiasts, the Honda Pilot TrailSport trim is designed with rugged terrains in mind. Featuring off-road-tuned suspension, all-terrain tires, and skid plates, this trim is perfect for exploring Wisconsin’s scenic trails. The TrailSport also includes unique styling elements that set it apart from other Pilot trims. If outdoor adventures are your priority, this trim delivers unmatched capability among the 2026 Honda Pilot features. Honda Pilot Touring The Honda Pilot Touring trim elevates sophistication with premium amenities like a panoramic roof, a hands-free power tailgate, and a Wi-Fi hotspot. It also includes a rear entertainment system to keep passengers entertained on long journeys. With seating for up to eight and advanced tech features, the Touring trim is ideal for families who value both style and substance. Honda Pilot Elite At the top of the lineup is the Honda Pilot Elite trim, offering the ultimate in luxury and performance. With ventilated front seats, a heated steering wheel, and exclusive interior finishes, it provides an unparalleled driving experience. The Elite trim also includes all-wheel drive as standard, ensuring confidence in any weather condition. For drivers seeking the best SUV trim in Ashland, WI, the Elite delivers on every front. Key Features Across All Trims No matter which 2026 Honda Pilot trim level you choose, you’ll enjoy a host of standard features designed to enhance safety and convenience. The Honda Sensing® suite includes adaptive cruise control, lane-keeping assist, and collision mitigation braking system. Additionally, all trims offer ample cargo space and versatile seating configurations, making the Pilot a practical choice for families and adventurers alike. Ready to explore the 2026 Honda Pilot trim levels in person? Visit Marthaler Honda Ashland in Ashland, WI to experience these incredible SUVs firsthand. Our team is here to help you find the perfect trim for your needs and lifestyle.

The 2026 Honda Civic arrives with a confidence that feels earned, not exaggerated. Ashland drivers already familiar with winding rural roads, snowy mornings, and long summer drives along Lake Superior will find a sedan that adapts gracefully to whatever the week brings. Sleek, modern, and purposeful, the Civic blends efficiency with genuine driving enjoyment in a way that makes daily travel feel less like routine and more like ease. 2026 Civic Trim Levels: A Fit for Every Driver Civic LX Sedan — Honest, Capable, Ready for Anything The LX provides the strongest foundation a compact sedan could hope for. Its 2.0L 4-cylinder engine delivers 150 hp with a smooth, composed character. MacPherson strut front suspension and a multi-link rear setup bring reassuring stability on Ashland’s varied streets. Honda Sensing® features—such as Collision Mitigation Braking System™ and Lane Keeping Assist System—come standard, offering quiet support in the background. LED headlights, automatic climate control, and Bluetooth® add thoughtful convenience without excess. Civic Sport Sedan — The Everyday Drive With Extra Personality Sport trim adds just enough attitude to brighten the ordinary commute. Paddle shifters and 18-inch black alloy wheels give it a sharper stance, while the 3-mode drive system lets the driver adjust responsiveness to match the day. Smart Entry with Walk Away Auto Lock™ and an upgraded eight-speaker audio system elevate the experience subtly but meaningfully. It’s a trim for those who appreciate a Civic with a bit of character in its stride. Civic Sport Hybrid — Efficient, Smooth, and Surprisingly Quick Sport Hybrid introduces a 2.0L engine paired with an AC synchronous electric motor, producing a robust 200 total system hp. It delivers the kind of immediate, silent responsiveness only a hybrid can offer, along with meaningful gains in efficiency. Dual-zone climate control and heated front seats make winter mornings easier, while the calm, polished powertrain suits both relaxed cruising and spirited runs out toward the Chequamegon region. Civic Sport Touring Hybrid — The Most Complete Expression Sitting at the top of the range, Sport Touring Hybrid merges strong performance with luxury cues. Perforated leather-trimmed seats, 12-speaker Bose® audio, and power-adjustable front seating create a cabin that feels genuinely curated. A 9-inch touchscreen with Google built-in, plus wireless Apple CarPlay® integration, ensures intuitive connectivity. Parking sensors and Low-Speed Braking Control provide added confidence, especially in tight Ashland parking spaces when snowbanks linger longer than anyone prefers. Safety and Technology: A Civic Cornerstone Every 2026 Civic includes the full Honda Sensing® suite with Adaptive Cruise Control featuring Low-Speed Follow and Traffic Jam Assist. These systems help smooth the rhythm of daily traffic and provide gentle, consistent support. A multi-angle rearview camera is standard, while upper trims introduce available Wi-Fi® hotspot capability and wireless app integration. The technology doesn’t overwhelm; it simply fits. Why the 2026 Civic Resonates in Ashland The Civic succeeds because it respects how people actually live. It’s compact without feeling cramped, efficient without feeling dull, and refined without losing touch with real-world demands. Each trim offers its own strengths, yet all share the same underlying qualities: thoughtful engineering, practical comfort, and a design that stands up well to Wisconsin’s changing seasons. Explore the 2026 Civic at Marthaler Honda Ashland The best way to understand the 2026 Honda Civic is to sit in it, drive it, and feel how naturally it settles into the rhythm of Ashland life. Marthaler Honda Ashland has every trim ready to explore, and the team is prepared to help you find the version that fits your days, your roads, and your routines.