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Our Certified Pre-Owned vehicles come with a 182-point inspection, vehicle warranty and benefits program and more.
Search CertifiedVehicles Under 25K
Check out our affordable used vehicles under $25K and find the right one for you. At Marthaler Honda of Ashland, our extensive selection of used vehicles means we have something for all Ironwood and Ashland area drivers. Whether you're looking for a used car, truck, or SUV, we have options at our Ashland, WI dealership. Shop for a used car with confidence.
View InventoryMarthaler Honda
Serving the community of Ashland, WI
Ashland Honda is the automotive hub for all drivers in the Ashland, WI area. Whether you're looking for a New or Certified Pre-Owned Honda, a Pre-Owned vehicle, financing, maintenance, or parts, we're here and ready to help! Our staff includes only the best sales experts, finance specialists, and certified technicians with years of experience. Find out more about everything we have to offer below and don't hesitate to contact us today with all your automotive questions.
More About Us
Honda CR-V
The Honda CR-V is replete with some of the industry's leading tech. A key feature is the 12-speaker Bose system available with the top trim level, certainly worth your attention. The base trim includes standard Apple CarPlay and Android Auto integration along with a 7-inch screen. Opting for higher trim levels upgrades you to a more expansive 9-inch screen.
Sales Hours
| Monday | 8:00AM - 6:00PM |
| Tuesday | 8:00AM - 6:00PM |
| Wednesday | 8:00AM - 6:00PM |
| Thursday | 8:00AM - 6:00PM |
| Friday | 8:00AM - 6:00PM |
| Saturday | 8:00AM - 5:00PM |
| Sunday | Closed |
Discover Your Perfect Honda at Marthaler Honda of Ashland
When it comes to purchasing a new or pre-owned vehicle, finding the right dealership makes all the difference. At Marthaler Honda of Ashland, we offer an extensive selection of Honda vehicles, personalized financing options, and a customer-focused experience designed to make your car-buying process smooth and enjoyable. Serving Ashland, Duluth, Superior, Rhinelander, Ironwood, and the surrounding areas, we pride ourselves on providing exceptional service and great monthly specials. Whether you prefer to shop online from the comfort of your home or visit us in person, our knowledgeable team is ready to assist you. Experience the Marthaler difference today and schedule a test drive to find the Honda that's right for you in Ashland, WI.
New Honda Vehicles: Innovation, Style, and Reliability
At Marthaler Honda of Ashland, we’re proud to carry an extensive lineup of new 2026 Honda vehicles, each designed to meet the diverse needs of today’s drivers. Whether you’re in the market for a fuel-efficient compact sedan, a versatile family SUV, or a rugged pickup truck, Honda has a model that delivers the performance, comfort, and technology you expect. The Honda Civic continues to be a standout in the compact sedan market, offering a balance of sporty handling, impressive fuel efficiency, and advanced safety features. If you’re seeking a bit more versatility, the Honda Civic Hatchback Hybrid provides a smart choice with hybrid efficiency and plenty of cargo space.
For those who want an SUV, the Honda CR-V remains a top pick for its reliability, comfort, and outstanding fuel economy, now available in both traditional and hybrid models to suit your preference. The Honda HR-V, a compact crossover, brings an exceptional blend of practicality and tech features, making it a perfect option for both city driving and weekend getaways. If you're in need of more space and performance, the Honda Passport and Honda Pilot are designed with families in mind, offering ample room and cutting-edge technology to keep you connected and safe. Finally, for those who need the power and capability of a pickup, the Honda Ridgeline provides an innovative take on the traditional truck, with car-like handling and the versatility to handle both work and play. At Marthaler Honda of Ashland, we update our new Honda deals regularly, so be sure to check back often for new deals and exclusive manufacturer incentives. Shop online or visit us to see these amazing models firsthand and take a test drive today.
Pre-Owned Honda Vehicles: Quality You Can Trust
At Marthaler Honda of Ashland, we know that finding the right pre-owned vehicle is just as important as purchasing new. That’s why we offer an extensive inventory of pre-owned cars and SUVs for sale that are meticulously inspected to meet our high standards of quality. Our dealership is known for offering pre-owned vehicles that you can trust, and we offer peace of mind with each purchase. We also feature certified pre-owned (CPO) Honda vehicles, which have passed a rigorous inspection process and come with additional warranties for your assurance.
In addition to our exceptional CPO cars for sale, we carry a wide variety of pre-owned vehicles, including CarFax 1-owner vehicles and affordable cars for sale under $20k. Whether you’re interested in a used Honda Civic, Accord, or a different model, you’ll find great deals and quality vehicles at Marthaler Honda of Ashland. Our pre-owned car deals change every month, offering fresh deals on a wide selection of used Honda and other make models. You can schedule a test drive today to experience the quality and reliability of our pre-owned inventory. Whether you’re looking for a compact sedan, a sporty coupe, or a spacious SUV, we have something for every budget and need.
Honda Financing: Personalized Options to Fit Your Budget
Navigating the world of auto loans and financing doesn’t have to be a stressful experience. At Marthaler Honda of Ashland, we’re committed to helping you find the right financing option, no matter your credit history. Our Honda Finance Center works with a wide range of lenders, including local banks, to offer financing solutions that fit your budget. Whether you’re looking for a new car loan, a used car loan, or are considering a lease option, our team will work with you to find the best terms.
We understand that everyone’s financial situation is unique, which is why we offer a variety of loan options for customers with both good and bad credit. Additionally, our online car payment calculator helps you estimate your monthly payments before you even step foot into the dealership. Trading in your old vehicle? We make it easy and hassle-free, offering fair trade-in values to help lower your down payment. We offer new and used vehicle specials regularly, so be sure to check our website for the latest promotions. Whatever your financing needs may be, Marthaler Honda of Ashland is here to help you secure the best deal for your next vehicle.
Honda Certified Service: Expert Care for Your Vehicle
Keeping your Honda in top condition is essential for long-term performance, and at Marthaler Honda of Ashland, we make it easy to maintain your vehicle with our Honda Certified Service. Our service department is staffed with highly trained technicians who specialize in Honda models and use only genuine OEM parts and accessories to ensure your vehicle runs at its best. From routine oil changes, tire rotations, tire balancing, to more complex repairs like brake pad replacements and engine diagnostics, our team is ready to handle all your maintenance needs.
We understand that your time is valuable, so we make scheduling an auto service appointment quick and convenient with online booking. Take advantage of our monthly Honda service and parts specials, offering great discounts on common maintenance services. If you're looking to spread the cost of repairs or parts, we also offer a pay-over-time option for added convenience. One of the most valuable programs we offer is the Honda Service Pass, which covers routine maintenance for the first two years or 24,000 miles, giving you one less thing to worry about. With Marthaler Honda of Ashland, you can be confident that your vehicle will receive expert care, helping you keep your Honda in excellent condition for years to come.