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Why Honda 3-Row SUVs Deserve Your Attention If your daily life requires hauling a full family, weekend gear, and groceries, you need a vehicle that handles it all easily. The 2026 Honda SUV lineup continues the brand's legacy of reliability and thoughtful design. If you prioritize off-road readiness, maximum passenger volume, or daily comfort, our Ashland Honda dealership in Ashland, WI, has a vehicle perfectly suited for your lifestyle. Reach out to our team today to discover which model fits your needs. The 2026 Honda Pilot: Your True Family SUV The 2026 Honda Pilot shines as a highly capable choice for families demanding equal parts space and versatility. It boasts three rows of seating accommodating up to eight passengers. This makes it an exceptional option for larger families. Honda designed the Pilot's interior for maximum practicality. Rear passengers enjoy generous room, with 40.8" of second-row legroom. The third row folds flat to expand cargo capacity up to 113.7 cubic feet when needed. A standard 3.5 L V6 engine provides reliable power. Available all-wheel drive gives confidence for demanding winter roads. Additionally, standard tech like Apple CarPlay© and Android Auto© keeps everyone connected. The TrailSport trim brings rugged styling and true off-road capability for adventures beyond the pavement. Honda Passport: A Different SUV Experience We must clarify an important detail. The 2026 Honda Passport is a two-row SUV, not a three-row model. The Passport functions as a rugged, mid-size SUV seating up to five passengers, focusing heavily on outdoor adventure. It offers up to 83.5 cubic feet of cargo space with the rear seats folded down. If your household requires maximum seating, the Pilot remains the superior choice. However, the Passport stands as one of Honda's most capable models. It perfectly suits smaller families wanting a trail-ready vehicle without the added length of a three-row SUV. Comparing Seating Across the Honda Lineup Seating capacity remains a crucial factor when evaluating Honda SUVs. The Pilot leads the SUV lineup for large groups by comfortably seating eight passengers. The 2026 Honda Odyssey minivan also provides exceptional passenger space. It seats up to eight and features a highly flexible interior configuration. For drivers demanding true SUV styling with three rows, the Pilot serves as the flagship choice. If your family does not require a third row, the CR-V or Passport delivers ample room in a smaller footprint. Visit Our Dealership to Explore Your Options The best way to understand which model suits your needs is to experience it firsthand. Seeing a Honda SUV in person offers insights no online gallery can replicate. Visit our Ashland Honda dealership in Ashland, WI, to explore the 2026 Honda Pilot and the entire lineup. Ask questions and take a test drive to find the ideal fit for your family.

Summer ranks as one of the most popular times of year for Honda summer buying, and for good reason. If you want to upgrade your daily driver or find something more adventure-ready, the warm months bring real advantages for shoppers at Marthaler Honda of Ashland in Ashland, WI. Summer offers the perfect opportunity to find your next vehicle, and we encourage you to reach out to our team to discover how we can help you get behind the wheel. Why Summer Creates the Right Conditions for a New Honda Purchase The Honda summer buying season aligns perfectly with manufacturer incentives, dealership promotions, and a robust new inventory. Automakers regularly release strong 2026 Honda incentives Ashland shoppers can utilize before the model year ends. This timing often provides favorable financing terms or lease offers on popular models. Summer also gives buyers more flexible schedules. You gain extra time to test drive, compare trims, and make a thoughtful decision rather than a rushed one. Explore the Variety of New Honda Models Available This Summer Shopping now grants you access to a wide variety of new Honda models. The 2026 Honda lineup offers something for nearly every driver. The 2026 Civic Sedan and Civic Sedan Hybrid serve as excellent options for everyday commuters. The 2026 Honda CR-V and CR-V Hybrid provide versatile space and available all-wheel drive. Families needing extra room should consider the 2026 Honda Pilot or the 2026 Honda Odyssey, which Honda designed specifically for family adventures. The 2026 Honda Accord Hybrid combines sleek design with hybrid efficiency. Drivers needing serious truck capability without sacrificing ride comfort will appreciate the rugged 2026 Ridgeline, featuring a 3.5-L V6 engine and 18” alloy wheels. If you prefer an all-electric vehicle, the 2026 Honda Prologue EV delivers an impressive EPA-estimated battery range of up to 296 miles on a full charge. Many of these models feature seamless smartphone integration through Apple CarPlay© and Android Auto©. New Honda Purchase Benefits Unique to the Summer Season Shopping during the summer presents distinct new Honda purchase benefits WI buyers should remember. Dealers frequently feel motivated to move current model-year inventory as new shipments arrive. This motivation can work in your favor during negotiations. Favorable summer driving conditions in northern Wisconsin also create an ideal environment to test drive a new Honda. Experiencing how a vehicle handles local roads in good weather allows you to fully evaluate your purchase before the seasons change. How 2026 Honda Incentives Make Summer the Smart Choice The 2026 Honda incentives available this summer can significantly reduce the overall cost of your purchase or lease. Honda consistently offers special APR financing and lease programs across its lineup. These offers often take center stage during the summer buying season. Current lease offers on models like the 2026 Honda CR-V Sport Hybrid and 2026 Honda Civic Sedan provide budget-conscious shoppers with increased flexibility. Reviewing current offers before visiting the dealership helps you arrive prepared. Ashland WI shoppers should explore Honda's online payment estimation tools and build-and-price options to plan ahead before entering the showroom. Start Your Honda Summer Buying Journey in Ashland, WI There is no better time to explore what Honda has to offer than during the summer season. A strong lineup of 2026 models, attractive incentives, and longer days make Honda summer buying a smart move. Stop by Marthaler Honda of Ashland in Ashland, WI to see our full selection of new Honda vehicles available this season. Browse our online inventory or give our team a call to take the next step toward your new car.

The 2026 Honda TrailSport trims offer specific equipment for driving on unpaved surfaces. Marthaler Honda of Ashland in Ashland, WI, provides these models for customers who require increased capability. These vehicles feature mechanical upgrades, such as steel skid plates and recovery hooks, to improve durability. Interested buyers should reach out to Marthaler Honda of Ashland for more information. The 2026 Honda TrailSport trim is more than a name, as it represents a commitment to performance and outdoor use. This trim level is specifically engineered to handle rough terrain while maintaining the practical nature for which Honda is known. Key features include all-terrain tires, enhanced suspension systems, and underbody protection for off-road driving. These elements help the vehicle navigate muddy trails or snowy backroads in Ashland, WI. The design also includes unique badging and interior accents. A Closer Look at the Passport TrailSport The 2026 Passport TrailSport uses a 3.5 L V6 engine. This engine produces 285 hp and 262 lb-ft of torque. It comes equipped with 18" wheels and 31" General Grabber all-terrain tires. The interior includes a 12.3" touchscreen display that supports Apple CarPlay® and Android Auto®. This model is one of the most capable SUVs in the current lineup. Pilot TrailSport Capability The 2026 Pilot TrailSport also features a 3.5 L V6 engine. It delivers 285 hp and 262 lb-ft of torque. This model has 18" wheels and a suspension tuned for off-road environments. It includes a 9" color touchscreen with Apple CarPlay® and Android Auto® setup. The Pilot TrailSport provides improved ground clearance and an advanced all-wheel-drive system for traction on uneven surfaces. Ridgeline TrailSport Features The Ridgeline TrailSport is a truck option with similar rugged features. It uses a 3.5 L V6 engine with 280 hp and 262 lb-ft of torque. It has 18" wheels and unique tires for better traction. This model also includes standard all-wheel drive for performance on slippery roads. The cabin uses durable materials that can withstand regular outdoor use. The 2026 Honda TrailSport trim is available at Marthaler Honda of Ashland. This trim provides one of the most durable options for drivers in Ashland, WI. Customers can view the Passport, Pilot, and Ridgeline TrailSport models in person. Please visit the dealership or the website to schedule a test drive.

Winter in Ashland, Wisconsin, can be intense, with snow-covered roads and icy conditions challenging holiday drivers regularly. For those seeking a vehicle that combines robust off-road capability with comfort and convenience, the 2026 Honda Passport stands out as the ideal choice. From braving snowy trails and packing up your holiday shopping, this rugged SUV is well-equipped to handle it all. Honda Performance That Excels in Snow, Ice, and Rain The 2026 Honda Passport is engineered to thrive in winter weather. Powered by a 285-hp 3.5L V6 engine paired with a 10-speed automatic transmission, it offers reliable performance regardless of terrain. The second-generation i-VTM4® all-wheel drive (AWD) system provides claw-like traction on slippery surfaces, ensuring confidence when driving through snow and ice. With 8.3 inches of ground clearance and short bumper overhangs, the Passport is designed to tackle deep snow and uneven terrain without compromising stability. Additionally, features like Hill Descent Control and seven drive modes—including Snow and Sand—ensure the Passport is ready for anything winter throws your way. Honda Passport Spacious Interior and Features for Comfort Inside the 2026 Honda Passport, you'll find a cabin built for both practicality and luxury. With seating for 5 adults and nearly equal legroom in the rear seats, passengers can stretch out on long drives. Amenities like heated and ventilated front seats and an available heated steering wheel ensure you stay warm during Ashland's coldest months. Cargo space is equally impressive at a maximum of 140.6 cu. ft., with versatile storage solutions such as a modular trunk, underfloor compartments, and a 60/40 split rear seatback that transforms the Passport into a sleeping or cargo area. The hands-free access power tailgate adds convenience for loading shopping bags or outdoor gear, while multiple USB-C ports and wireless charging keep everyone connected on the go. Honda Passport : Rugged Yet Stylish Design When it comes to design, the 2026 Honda Passport offers bold aesthetics paired with functional details. Its protective bumpers and durable roof rails not only enhance its rugged appeal but also provide utility for carrying extra gear, making it perfect for winter adventures. LED headlights and fog lights come standard, improving visibility in low-light conditions and enhancing safety during snowstorms. The available TrailSport trim elevates the Passport's off-road readiness with all-terrain tires, skid plates, and recovery hooks, while still maintaining the refined style you'd expect from a Honda. Whether you're navigating the icy streets of Ashland or embarking on a weekend getaway, this SUV ensures you do so in style and confidence. Honda Passport Advanced Technology for Every Drive Connectivity and convenience are at the forefront of the 2026 Honda Passport. A standard 12.3” infotainment touchscreen with Google built-in and Alexa built-in lets you access Google Maps, Assistant, and even streaming apps like Max and Prime Video. Wireless Apple CarPlay® and Android Auto™ compatibility simplify smartphone integration, while the available 12-speaker Bose® Premium Sound System provides crisp audio quality for your favorite playlists. On top of that, standard wireless charging keeps you powered up and your cabin free of cord clutter. For added peace of mind during your winter journeys, the Honda Sensing® suite of safety features is standard. Adaptive Cruise Control, Collision Mitigation Braking System™, and a Blind Spot Information System are just a few of the tools that work to keep you safe during every drive. Visit Marthaler Honda of Ashland- Your Local Honda Dealer The 2026 Honda Passport is more than just a rugged SUV—it's a versatile companion perfect for winter weather, holiday shopping, and beyond. With its advanced performance features, spacious and comfortable interior, and cutting-edge technology, it meets the needs of drivers in Ashland, WI, and beyond. Ready to experience the 2026 Honda Passport for yourself? Visit Marthaler Honda Ashland today or explore our inventory online at Marthaler Honda of Ashland.

When it comes to hitting the road for holiday adventures, selecting the right vehicle can make all the difference. The 2026 Honda SUV lineup is engineered to deliver comfort, capability, and efficiency, making it ideal for those festive road trips. Whether you're exploring the scenic routes around Ashland, Wisconsin, or visiting long-distance loved ones, these SUVs are ready to elevate your journey. Why Choose a 2026 Honda SUV for Your Holiday Road Trip? The 2026 Honda SUVs stand out not just for their stylish designs but also for their performance and practicality. With spacious interiors, advanced safety features, and hybrid options, these vehicles cater to families and adventurers alike. For instance, the 2026 Honda CR-V offers a newly introduced hybrid trim for eco-conscious drivers, while the Pilot continues to be a leader in adventure-ready versatility. Honda SUVs are also equipped with cutting-edge technology including advanced infotainment systems and driver-assist features, ensuring you stay connected and safe throughout your trip. Whether you're loading up holiday gifts or packing for a snowy escape, these models adapt seamlessly to your needs. Featured Models: 2026 Honda SUVs: 2026 Honda CR-V The 2026 Honda CR-V is a masterclass in combining style and functionality. Its hybrid trim not only enhances fuel efficiency but also provides an eco-friendly option for those long drives through Wisconsin's picturesque landscape. The TrailSport version, especially in the striking Ash Green Metallic, is perfect for those looking to blend off-road capability with everyday convenience. 2026 Honda Pilot For larger families or groups, the 2026 Honda Pilot is a top contender. Designed to be "adventure-ready," this SUV boasts ample seating and cargo space, accessible through an available hands-free power tailgate. The stowable 2 nd -row center seat pops up for last-minute companions. Whether you're toting the family around Ashland—in any weather—or heading to a lakeside cabin, the Pilot ensures a smooth and secure ride. 2026 Honda Passport Dubbed Honda's most rugged SUV yet, the 2026 Passport is perfect for those seeking adventure. With features like all-wheel drive, 8.3 inches of ground clearance, Trail Info pages, and more off-road capabilities, this model is built to handle diverse terrains. It’s an excellent choice for outdoor enthusiasts. Planning Your Honda SUV Holiday Road Trip from Ashland, WI Embarking on a holiday journey in one of Marthaler Honda Ashland's 2026 models guarantees more than just a comfortable ride—it ensures peace of mind. These SUVs come equipped with Honda Genuine Accessories, allowing you to customize your vehicle for added convenience, such as roof racks for extra luggage or all-weather floor mats for snowy conditions. Moreover, the advanced safety features in these vehicles, like adaptive cruise control and collision mitigation braking systems, are perfect for navigating busy holiday traffic. The inclusion of hybrid trims across several models also means you'll save on fuel without sacrificing performance. Visit Marthaler Honda of Ashland – Shop New Honda SUVs The 2026 Honda SUVs lineup offers something for every holiday traveler, from the eco-friendly CR-V Hybrid to the rugged capabilities of the Passport. Each model is designed to make your holiday road trip from Ashland, WI, as enjoyable and stress-free as possible. Visit Marthaler Honda Ashland today to explore these versatile 2026 models and find the perfect Honda SUV for your next adventure!