Blog

Why Honda Holds Its Value Shopping for a pre-owned vehicle at Marthaler Honda of Ashland in Ashland, WI is a smart choice. Honda holds a strong reputation for reliability, durability, and low ownership costs. Models like the Honda Civic, Accord, CR-V, and Pilot provide dependable transportation for daily driving. Understanding why these vehicles retain their value helps you shop with confidence. Reach out to our team today to discover how a well-maintained pre-owned Honda offers years of trouble-free driving. Start With the Vehicle History Report Always request a vehicle history report before proceeding. This report reveals past accidents, title issues, odometer discrepancies, and previous ownership details. Pay close attention to the number of previous owners and if the vehicle saw personal or commercial use. A quality pre-owned Honda with consistent service records remains a highly reliable option. Inspect the Exterior and Interior Carefully Walk around the car to look for uneven panel gaps, mismatched paint, or rust near the wheel wells and doors. These signs often point to past collision repairs or long-term neglect. Inside the cabin, verify all electronics work properly. Test the touchscreen, climate controls, and connectivity features like Apple CarPlay© and Android Auto©. Examine the seats, headliner, and carpeting for excessive wear. Inspect the Engine Bay A quality pre-owned Honda requires a clean engine area. Look for leaking fluids, worn belts, or battery terminal corrosion. Dark or gritty oil on the dipstick indicates missed maintenance. Ask for service records to verify routine upkeep like oil changes and tire rotations. Honda engines offer exceptional durability when given consistent upkeep. Take It for a Test Drive Never skip the test drive. Pay close attention to how the vehicle accelerates, brakes, and handles at various speeds. Listen for unusual sounds that point to underlying issues. Test the steering response to ensure the vehicle tracks straight without pulling to one side. Schedule a Pre-Purchase Inspection Having an independent mechanic inspect the vehicle before you commit is a smart final step. A qualified technician identifies invisible issues like suspension wear or developing brake problems. This small investment saves you from costly surprises down the road. Finding a quality pre-owned Honda does not need to be stressful. Thoroughly review the vehicle history, inspect the car, and take it for a test drive. The Honda lineup offers dependable options for every driver. Browse the available inventory online or visit Marthaler Honda of Ashland in Ashland, WI to connect with our team and find your perfect fit today.

If you're in the market for a pre-owned vehicle, you've likely found yourself weighing Honda CPO vs. used cars and wondering which option makes more sense for your budget and lifestyle. It's a smart question, and the answer depends on a few key factors including what kind of peace of mind you're looking for and how much certainty you want when driving off the lot. For drivers in Ashland, Wisconsin, understanding the difference between these options can save you time, money, and a lot of second-guessing. What Does Honda Certified Pre-Owned Mean? When you hear " certified pre-owned," or CPO, it means you’re not just getting a car someone else drove. To qualify for the Honda CPO program, a vehicle must pass a rigorous multi-point inspection covering mechanical components, safety systems, and overall condition. Only Honda vehicles that meet strict age and mileage requirements are even eligible for the CPO program. This is one of the most meaningful certified Honda advantages: you're not just taking someone's word for the car's condition. That kind of transparency is hard to find with a standard used car listing. Honda Certified Warranty Benefits vs. Typical Used Cars One of the biggest differences between Honda CPO vs. used cars comes down to what happens after you buy. With a standard used car, whatever warranty the seller offers—if any—is often limited. Once you drive away, you're on your own. Honda certified warranty benefits work differently. CPO vehicles come backed by Honda's limited warranty coverage, which typically includes powertrain protection and roadside assistance. Knowing that your vehicle has that backing gives you a level of confidence that a standard used car purchase simply can't match. For most buyers, that added protection is well worth considering. Used Honda Reliability: Does It Matter Which Route You Take? Honda has a well-earned reputation for building dependable vehicles. Used Honda reliability is a real selling point across the board, whether you're looking at a Civic, CR-V, Accord, or Pilot. But there's still a difference between a Honda that's been inspected and certified versus one sold as-is. With a private sale or non-certified used car purchase, you're relying on the vehicle's history report and your own inspection. With a CPO Honda, that inspection has already been done for you by trained professionals who know these vehicles inside and out. For buyers who want dependable used Honda reliability without the guesswork, the CPO route adds an extra layer of assurance. Used Car Buying Tips: Think Through Your Decision Sorting through used car buying tips can feel overwhelming, but there are a few practical questions worth asking yourself before you commit. What's your comfort level with risk? How important is warranty coverage to you? Are you planning to finance the vehicle, and does the certification status affect your loan options? CPO vehicles may come at a slightly higher price point than a comparable non-certified used car, but the added inspection, warranty protection, and peace of mind often make the difference worthwhile. On the other hand, if budget is your primary concern and you're comfortable doing your own due diligence, a standard used Honda can still be a solid choice given the brand's reputation for longevity. Making the Right Call on Honda CPO vs. Used Cars If you want documented inspection results, manufacturer-backed warranty coverage, and the confidence that comes with certified Honda advantages, the CPO route is designed exactly for that. If you're flexible and willing to do more legwork upfront, a non-certified used Honda can still deliver excellent value. Drivers throughout Ashland, Wisconsin have access to a strong selection of Honda vehicles at Marthaler Honda of Ashland. Whether you're leaning toward a certified option or exploring the broader used inventory, take your time, ask questions, and choose the path that fits your needs best. Either way, you're starting with a brand that's built its reputation on doing things right, and that counts for a lot.

Your Honda’s brakes are one of its most critical safety components, ensuring you can stop quickly and avoid accidents. Regular Honda brake service not only preserves your vehicle's performance but also keeps you and your passengers safe on the road. Whether you're commuting in Ashland, WI, or embarking on a long road trip, well-maintained brakes provide the peace of mind every driver deserves. Brake systems require more than just occasional attention. From the pads and rotors to the brake fluid, every component works together to ensure effective stopping power. Neglecting routine brake maintenance, such as a brake inspection service or necessary repairs, can lead to reduced braking efficiency and costly repairs down the line. What Does a Comprehensive Honda Brake Service Include? At Marthaler Honda in Ashland, WI, our Honda brake service ensures every element of your brake system is thoroughly examined and maintained. Here's what you can expect: - Brake Inspection Service: Our technicians assess the condition of your brake pads, rotors, and calipers to identify wear or damage. - Brake Fluid Change Ashland: Over time, brake fluid absorbs moisture, which can reduce its effectiveness. Regular replacements help maintain optimal braking performance. - Brake Pad Replacement: Worn brake pads compromise stopping power and can damage rotors if left unchecked. These services are part of an overall brake maintenance routine for Honda vehicles, designed to keep your car performing safely and efficiently. Signs It's Time for Brake Maintenance on Your Honda Recognizing the signs that your brakes need attention can prevent potential hazards. If you notice any of the following symptoms, it’s time to schedule a Honda brake service: - Squealing or grinding noises when braking - A spongy or soft brake pedal - Vibration or pulsation when applying the brakes - Increased stopping distance Regular Honda safety checks, including brake inspections, can help catch these issues early and ensure your vehicle remains reliable. The Role of Brake Service in Honda Safety Checks Brake service plays a vital role in overall Honda safety checks. During these inspections, technicians evaluate the health of your entire braking system, ensuring it meets Honda's high safety standards. At Marthaler Honda in Ashland, our team uses genuine Honda parts and follows factory guidelines, guaranteeing your brakes perform as originally designed. By combining routine brake inspections with other essential services, such as tire rotations and fluid checks, you’re investing in the longevity and safety of your vehicle. See Marthaler Honda Ashland for All Your Service Needs Prioritizing Honda brake service is essential for maintaining your vehicle's efficiency and safety. From brake fluid changes in Ashland to complete inspections, proper care ensures your Honda performs reliably in all conditions. Trust the experts at Marthaler Honda in Ashland, WI, for all your brake maintenance needs. Schedule your service today and drive with confidence knowing your Honda is in expert hands.

Family travel requires a vehicle that can adapt to everyone’s needs while offering style, safety, and versatility. The 2026 Honda Pilot family features deliver all that and more, making it an ideal choice for families in Ashland, WI. Whether you’re navigating daily errands or planning a cross-country road trip, the Honda Pilot ensures every journey is as comfortable as it is convenient. Redesigned Comfort and Versatility The 2026 Honda Pilot is built with families in mind, offering spacious interiors and flexible seating arrangements. With three rows of seating, this Honda Pilot family SUV comfortably accommodates up to eight passengers. The second-row seats now slide further to provide easy access to the third row, a feature parents will especially appreciate on busy school mornings or road trips. Ample cargo space is another highlight of the 2026 Pilot features, with plenty of room for groceries, sports equipment, or luggage. Additionally, the available hands-free power tailgate makes loading and unloading a breeze, even when your hands are full. Advanced Safety for Peace of Mind Safety is a top priority in any family vehicle, and the 2026 Honda Pilot doesn’t disappoint. Honda Sensing®, a suite of advanced safety technologies, comes standard on all trims. Features like Collision Mitigation Braking System™, Road Departure Mitigation System, and Adaptive Cruise Control provide an added layer of security for both driver and passengers. Parents can also rest assured knowing the Honda Pilot safety features extend to every seat. With advanced air bags, child seat anchor points, and robust structural design, the Pilot is engineered to keep your loved ones safe during every drive. Tech-Savvy Entertainment Options Keeping everyone entertained during long drives is simple with the 2026 Honda Pilot family features. The cabin comes equipped with a state-of-the-art infotainment system, offering a touchscreen interface, smartphone integration, and wireless charging. Rear-seat passengers can enjoy optional entertainment screens, perfect for streaming movies or playing games. To ensure connectivity on the go, the Pilot also includes multiple USB ports and available Wi-Fi hotspot capability. Whether you’re in Ashland, WI, or on a remote highway, your family stays connected and entertained. Rugged Yet Family-Friendly Design The rugged yet sophisticated design of the 2026 Honda Pilot makes it a standout in the family SUV category. Its off-road-ready TrailSport trim is perfect for adventurous families who love exploring Wisconsin’s scenic trails. Meanwhile, the luxurious Elite trim provides additional comfort with premium leather seating and a panoramic sunroof, offering something for everyone. For families in Ashland, WI, the Marthaler Honda Pilot lineup provides a balance of style, functionality, and adventure-ready features tailored to suit every lifestyle. Experience the All-New Honda Pilot Now The 2026 Honda Pilot family features redefine what it means to travel in comfort and safety. With its spacious interior, advanced safety systems, and entertainment technology, the Pilot is designed to make every journey enjoyable for the entire family. Whether you’re tackling everyday errands or embarking on weekend adventures, this family-friendly SUV in Ashland, WI, has you covered. Visit Marthaler Honda Ashland today to explore the 2026 Honda Pilot and experience its exceptional features firsthand.

Winter in Ashland, Wisconsin, can be intense, with snow-covered roads and icy conditions challenging holiday drivers regularly. For those seeking a vehicle that combines robust off-road capability with comfort and convenience, the 2026 Honda Passport stands out as the ideal choice. From braving snowy trails and packing up your holiday shopping, this rugged SUV is well-equipped to handle it all. Honda Performance That Excels in Snow, Ice, and Rain The 2026 Honda Passport is engineered to thrive in winter weather. Powered by a 285-hp 3.5L V6 engine paired with a 10-speed automatic transmission, it offers reliable performance regardless of terrain. The second-generation i-VTM4® all-wheel drive (AWD) system provides claw-like traction on slippery surfaces, ensuring confidence when driving through snow and ice. With 8.3 inches of ground clearance and short bumper overhangs, the Passport is designed to tackle deep snow and uneven terrain without compromising stability. Additionally, features like Hill Descent Control and seven drive modes—including Snow and Sand—ensure the Passport is ready for anything winter throws your way. Honda Passport Spacious Interior and Features for Comfort Inside the 2026 Honda Passport, you'll find a cabin built for both practicality and luxury. With seating for 5 adults and nearly equal legroom in the rear seats, passengers can stretch out on long drives. Amenities like heated and ventilated front seats and an available heated steering wheel ensure you stay warm during Ashland's coldest months. Cargo space is equally impressive at a maximum of 140.6 cu. ft., with versatile storage solutions such as a modular trunk, underfloor compartments, and a 60/40 split rear seatback that transforms the Passport into a sleeping or cargo area. The hands-free access power tailgate adds convenience for loading shopping bags or outdoor gear, while multiple USB-C ports and wireless charging keep everyone connected on the go. Honda Passport : Rugged Yet Stylish Design When it comes to design, the 2026 Honda Passport offers bold aesthetics paired with functional details. Its protective bumpers and durable roof rails not only enhance its rugged appeal but also provide utility for carrying extra gear, making it perfect for winter adventures. LED headlights and fog lights come standard, improving visibility in low-light conditions and enhancing safety during snowstorms. The available TrailSport trim elevates the Passport's off-road readiness with all-terrain tires, skid plates, and recovery hooks, while still maintaining the refined style you'd expect from a Honda. Whether you're navigating the icy streets of Ashland or embarking on a weekend getaway, this SUV ensures you do so in style and confidence. Honda Passport Advanced Technology for Every Drive Connectivity and convenience are at the forefront of the 2026 Honda Passport. A standard 12.3” infotainment touchscreen with Google built-in and Alexa built-in lets you access Google Maps, Assistant, and even streaming apps like Max and Prime Video. Wireless Apple CarPlay® and Android Auto™ compatibility simplify smartphone integration, while the available 12-speaker Bose® Premium Sound System provides crisp audio quality for your favorite playlists. On top of that, standard wireless charging keeps you powered up and your cabin free of cord clutter. For added peace of mind during your winter journeys, the Honda Sensing® suite of safety features is standard. Adaptive Cruise Control, Collision Mitigation Braking System™, and a Blind Spot Information System are just a few of the tools that work to keep you safe during every drive. Visit Marthaler Honda of Ashland- Your Local Honda Dealer The 2026 Honda Passport is more than just a rugged SUV—it's a versatile companion perfect for winter weather, holiday shopping, and beyond. With its advanced performance features, spacious and comfortable interior, and cutting-edge technology, it meets the needs of drivers in Ashland, WI, and beyond. Ready to experience the 2026 Honda Passport for yourself? Visit Marthaler Honda Ashland today or explore our inventory online at Marthaler Honda of Ashland.

When it comes to hitting the road for holiday adventures, selecting the right vehicle can make all the difference. The 2026 Honda SUV lineup is engineered to deliver comfort, capability, and efficiency, making it ideal for those festive road trips. Whether you're exploring the scenic routes around Ashland, Wisconsin, or visiting long-distance loved ones, these SUVs are ready to elevate your journey. Why Choose a 2026 Honda SUV for Your Holiday Road Trip? The 2026 Honda SUVs stand out not just for their stylish designs but also for their performance and practicality. With spacious interiors, advanced safety features, and hybrid options, these vehicles cater to families and adventurers alike. For instance, the 2026 Honda CR-V offers a newly introduced hybrid trim for eco-conscious drivers, while the Pilot continues to be a leader in adventure-ready versatility. Honda SUVs are also equipped with cutting-edge technology including advanced infotainment systems and driver-assist features, ensuring you stay connected and safe throughout your trip. Whether you're loading up holiday gifts or packing for a snowy escape, these models adapt seamlessly to your needs. Featured Models: 2026 Honda SUVs: 2026 Honda CR-V The 2026 Honda CR-V is a masterclass in combining style and functionality. Its hybrid trim not only enhances fuel efficiency but also provides an eco-friendly option for those long drives through Wisconsin's picturesque landscape. The TrailSport version, especially in the striking Ash Green Metallic, is perfect for those looking to blend off-road capability with everyday convenience. 2026 Honda Pilot For larger families or groups, the 2026 Honda Pilot is a top contender. Designed to be "adventure-ready," this SUV boasts ample seating and cargo space, accessible through an available hands-free power tailgate. The stowable 2 nd -row center seat pops up for last-minute companions. Whether you're toting the family around Ashland—in any weather—or heading to a lakeside cabin, the Pilot ensures a smooth and secure ride. 2026 Honda Passport Dubbed Honda's most rugged SUV yet, the 2026 Passport is perfect for those seeking adventure. With features like all-wheel drive, 8.3 inches of ground clearance, Trail Info pages, and more off-road capabilities, this model is built to handle diverse terrains. It’s an excellent choice for outdoor enthusiasts. Planning Your Honda SUV Holiday Road Trip from Ashland, WI Embarking on a holiday journey in one of Marthaler Honda Ashland's 2026 models guarantees more than just a comfortable ride—it ensures peace of mind. These SUVs come equipped with Honda Genuine Accessories, allowing you to customize your vehicle for added convenience, such as roof racks for extra luggage or all-weather floor mats for snowy conditions. Moreover, the advanced safety features in these vehicles, like adaptive cruise control and collision mitigation braking systems, are perfect for navigating busy holiday traffic. The inclusion of hybrid trims across several models also means you'll save on fuel without sacrificing performance. Visit Marthaler Honda of Ashland – Shop New Honda SUVs The 2026 Honda SUVs lineup offers something for every holiday traveler, from the eco-friendly CR-V Hybrid to the rugged capabilities of the Passport. Each model is designed to make your holiday road trip from Ashland, WI, as enjoyable and stress-free as possible. Visit Marthaler Honda Ashland today to explore these versatile 2026 models and find the perfect Honda SUV for your next adventure!

When it's time to upgrade your vehicle, trading in your current car can be one of the easiest and most rewarding options. Drivers in Ashland, WI, and beyond trust Marthaler Honda Ashland to make this process smooth and hassle-free, helping you seamlessly transition into a new or pre-owned vehicle. Whether you're considering upgrading to a new Honda or exploring options for a used car trade-in, we're here to guide you every step of the way. Why Trade In Your Vehicle? Trading in your vehicle is a smart way to reduce the cost of your next car, saving you both time and effort. Rather than navigating the complexities of selling privately, a trade-in allows you to apply the value of your current vehicle directly toward your next purchase. At Marthaler Honda Ashland, we ensure this process is simple and transparent, offering a fair appraisal based on your car’s condition, market demand, and other key factors. For Ashland drivers, trading in your car makes upgrading to models like the 2026 Honda CR-V—designed for adventure—or the stylish 2026 Honda HR-V an easy transition, with minimal hassle and maximum value. The Benefits of Upgrading to a New Honda A trade-in isn’t just about getting a fair price for your car; it's your ticket to a better driving experience. Upgrading to a new Honda means enjoying cutting-edge technology, advanced safety features, superior fuel efficiency, and top-tier performance. Models like the 2025 Honda Accord and the 2026 Honda Civic Sedan Hybrid combine elegance, innovation, and eco-friendly engineering, making your upgrade a worthy investment. Honda’s reputation for reliability and long-lasting performance means you're driving a vehicle designed to go the distance. When you trade in your car at Marthaler Honda Ashland, our team is ready to help match you with the perfect vehicle that suits your lifestyle and needs. How a Used Car Trade-In Works If you're considering a used car trade-in, the process is easier than you think. At Marthaler Honda Ashland, we start with a thorough evaluation of your current vehicle. This includes assessing factors like age, mileage, mechanical condition, and exterior appearance. We also factor in current market trends to ensure that you get a competitive and fair offer. Once the appraisal is complete, you can choose to apply the trade-in value toward a new Honda or a certified pre-owned vehicle. With options like the 2025 Honda Pilot or the 2026 Honda Ridgeline, your next adventure is just a trade-in away. Why Choose Marthaler Honda Ashland for Your Trade-In? At Marthaler Honda Ashland, we’re committed to transparency and customer satisfaction. Trading in your vehicle with us means partnering with a dealership that values your time and trust. We provide accurate appraisals, answer all your questions, and ensure that you leave our dealership happy—whether that’s behind the wheel of a new Honda Prologue or a pre-owned Honda Odyssey. For customers throughout Ashland, WI, Marthaler Honda is more than just a place to trade in your car; it’s a destination for exploring the endless possibilities of your next vehicle. Conclusion Trading in your vehicle at Marthaler Honda Ashland is a convenient and smart way to make your next car purchase more affordable and less stressful. Whether you're upgrading to a brand-new Honda or looking to maximize the value of your used car trade-in, we're here to help you find the perfect fit for your needs. Visit us in Ashland, WI today, or explore our inventory online at Marthaler Honda Ashland. Let us help you take the first step toward your next adventure!