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Why Summer Is the Best Time to Buy a New Honda in Ashland, WI

Orange off-road truck climbing rocky terrain

Summer ranks as one of the most popular times of year for Honda summer buying, and for good reason. If you want to upgrade your daily driver or find something more adventure-ready, the warm months bring real advantages for shoppers at Marthaler Honda of Ashland in Ashland, WI. Summer offers the perfect opportunity to find your next vehicle, and we encourage you to reach out to our team to discover how we can help you get behind the wheel.

Why Summer Creates the Right Conditions for a New Honda Purchase

The Honda summer buying season aligns perfectly with manufacturer incentives, dealership promotions, and a robust new inventory. Automakers regularly release strong 2026 Honda incentives Ashland shoppers can utilize before the model year ends. This timing often provides favorable financing terms or lease offers on popular models. Summer also gives buyers more flexible schedules. You gain extra time to test drive, compare trims, and make a thoughtful decision rather than a rushed one.

Explore the Variety of New Honda Models Available This Summer

Shopping now grants you access to a wide variety of new Honda models. The 2026 Honda lineup offers something for nearly every driver. The 2026 Civic Sedan and Civic Sedan Hybrid serve as excellent options for everyday commuters. The 2026 Honda CR-V and CR-V Hybrid provide versatile space and available all-wheel drive. Families needing extra room should consider the 2026 Honda Pilot or the 2026 Honda Odyssey, which Honda designed specifically for family adventures. The 2026 Honda Accord Hybrid combines sleek design with hybrid efficiency. Drivers needing serious truck capability without sacrificing ride comfort will appreciate the rugged 2026 Ridgeline, featuring a 3.5-L V6 engine and 18” alloy wheels. If you prefer an all-electric vehicle, the 2026 Honda Prologue EV delivers an impressive EPA-estimated battery range of up to 296 miles on a full charge. Many of these models feature seamless smartphone integration through Apple CarPlay© and Android Auto©.

New Honda Purchase Benefits Unique to the Summer Season

Shopping during the summer presents distinct new Honda purchase benefits WI buyers should remember. Dealers frequently feel motivated to move current model-year inventory as new shipments arrive. This motivation can work in your favor during negotiations. Favorable summer driving conditions in northern Wisconsin also create an ideal environment to test drive a new Honda. Experiencing how a vehicle handles local roads in good weather allows you to fully evaluate your purchase before the seasons change.

How 2026 Honda Incentives Make Summer the Smart Choice

The 2026 Honda incentives available this summer can significantly reduce the overall cost of your purchase or lease. Honda consistently offers special APR financing and lease programs across its lineup. These offers often take center stage during the summer buying season. Current lease offers on models like the 2026 Honda CR-V Sport Hybrid and 2026 Honda Civic Sedan provide budget-conscious shoppers with increased flexibility. Reviewing current offers before visiting the dealership helps you arrive prepared. Ashland WI shoppers should explore Honda's online payment estimation tools and build-and-price options to plan ahead before entering the showroom.

Start Your Honda Summer Buying Journey in Ashland, WI

There is no better time to explore what Honda has to offer than during the summer season. A strong lineup of 2026 models, attractive incentives, and longer days make Honda summer buying a smart move. Stop by Marthaler Honda of Ashland in Ashland, WI to see our full selection of new Honda vehicles available this season. Browse our online inventory or give our team a call to take the next step toward your new car.

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The Best 2026 Honda Tech Features You Didn't Know About

If you follow the 2026 Honda lineup, you know these vehicles look great. The 2026 Honda tech features packed inside are where things get truly interesting. Honda loaded its models with smart safety systems and seamless connectivity. You could be commuting or heading on an adventure from your local Honda dealer in Ashland, WI, and you will appreciate these innovations. Honda Safety Tech 2026: Smarter Protection on Every Drive Honda Sensing comes standard across the 2026 lineup. Collision Mitigation Braking, Road Departure Mitigation, Lane Keeping Assist, and Adaptive Cruise Control are built in. The Honda safety tech 2026 models carry features refined camera recognition and faster response times. You might drive a 2026 Civic, Accord, or CR-V, and the system actively supports you in the background. Honda Connectivity in Ashland: Staying Seamlessly Connected Honda thoughtfully integrated connectivity features throughout the 2026 lineup. Honda connectivity in Ashland provides a real advantage for drivers relying on smart devices. Apple CarPlay© comes standard, giving iPhone© users an intuitive touchscreen interface. Android Auto© is also included. Many vehicles offer available wireless connectivity, letting you skip cables entirely. Apple CarPlay© Honda Integration: More Than Navigation Apple CarPlay© Honda integration goes beyond mirroring map apps. Connecting grants access to messages, music, and third-party apps on a responsive display. Voice commands through Siri© work reliably, allowing you to text or switch playlists hands-free. Wireless pairing options on select trims make switching between vehicles easy. The 2026 Honda Accord and Civic: Leading Tech The 2026 Accord and Civic showcase the evolution of 2026 Honda tech features. The Accord features a large touchscreen and a premium audio system. The Civic earns accolades for its usable technology. Both models offer remote start and connected services through the HondaLink© app for managing vehicle status directly from your smartphone. The 2026 CR-V and Prologue: Tech for Every Driver The 2026 CR-V stands out as a versatile SUV. Available all-wheel drive and a cabin loaded with 2026 Honda tech features suit all drivers. The 2026 Prologue, Honda's electric SUV, takes tech further. It delivers up to 308 miles of EPA-estimated range. The Prologue features over-the-air updates and a Google© built-in experience, granting direct access to Google Maps© and Google Assistant©. Experience These Features in Ashland, WI Appreciate 2026 Honda tech features by experiencing them in person. Testing Apple CarPlay© Honda integration or Honda safety tech 2026 systems makes a huge difference. Stop by to explore the model fitting your life. Come visit your local Honda dealer in Ashland, WI, to discover exactly what these vehicles can do at Marthaler Honda of Ashland.

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2026 Honda Accord: A Detailed Guide to Trim Levels and Features

The 2026 Honda Accord lineup offers six distinct trims designed to match a range of preferences — from essential comfort and efficiency to premium technology and hybrid performance. For drivers in Ashland, WI, this guide highlights what sets each trim apart so you can confidently explore the Accord family. LX Trim: Essential Power and Connectivity The LX is the foundation of the 2026 Accord lineup. Powered by a 192-hp turbocharged 1.5-liter four-cylinder engine with CVT and front-wheel drive, it delivers brisk everyday performance with responsive handling suited for city commutes and highway drives. Inside, the LX features a 9-inch color touchscreen with wireless Apple CarPlay® and Android Auto™ to keep you connected on the go. The Honda Sensing® suite of driver-assist technologies — including Adaptive Cruise Control, Collision Mitigation Braking System, and Lane Keeping Assist — is standard, ensuring confidence on every route. Standard 17-inch alloy wheels and LED lighting give the LX a clean, modern presence on the road. SE Trim: Elevated Presence and Standard Tech Stepping up to the SE adds notable enhancements over the LX. The SE retains the 192-hp turbocharged 1.5-liter engine and identical Honda Sensing® safety package, but upgrades the exterior and tech experience. A key distinction of the SE is its 19-inch alloy wheels with a more refined design, giving the sedan a more confident stance. The infotainment experience remains centered on the 9-inch color touchscreen with wireless smartphone integration. This trim is ideal for drivers who want the core performance of the Accord plus enhanced visual appeal and connectivity. Sport Hybrid Trim: Performance-Focused Hybrid Styling With the Sport Hybrid, the Accord transitions into electrified performance. All hybrid trims utilize Honda’s 2.0-liter four-cylinder hybrid powertrain paired with electric motors, producing 204 combined horsepower for smooth acceleration and more efficient operation than the non-hybrid models. The Sport Hybrid features 19-inch wheels with a dynamic design and exterior trim accents that emphasize its athletic character. Inside, drivers benefit from an extra-wide 12.3-inch touchscreen that prioritizes clarity and usability. This trim gives drivers a balance of spirited performance, hybrid efficiency, and distinctive styling cues. EX-L Hybrid Trim: Comfort and Premium Interior Touches The EX-L Hybrid emphasizes cabin refinement and comfort. It retains the same 204-hp hybrid powertrain as the Sport Hybrid but layers in amenities that enhance the daily driving experience. EX-L Hybrid shifts focus toward premium comfort with features such as heating for front seats, refined upholstery, and additional convenience touches like an automatic-dimming rearview mirror. The 12.3-inch touchscreen remains standard, and the hybrid drivetrain’s smooth power delivery and responsive characteristics make this trim well-suited for longer drives and daily commuting alike. Sport-L Hybrid Trim: Hybrid Efficiency With Sport-Inspired Design The Sport-L Hybrid blends the hybrid efficiency found in the EX-L with sportier design elements. It includes 19-inch matte black alloy wheels and exterior styling that reinforces its athletic presence on the road. Inside, drivers enjoy the same elevated tech and comfort features as the EX-L Hybrid, including the 12.3-inch touchscreen with wireless connectivity. The Sport-L Hybrid gives you a sport-leaning look with hybrid-focused performance and a refined interior. Touring Hybrid Trim: Advanced Technology and Highest Comfort At the top of the lineup, the Touring Hybrid merges hybrid efficiency with premium convenience and cutting-edge technology. It utilizes the hybrid 204-hp powertrain and includes the most comprehensive suite of comfort and connectivity features. The Touring Hybrid stands apart with Google built-in functionality integrated seamlessly with the 12.3-inch touchscreen, advanced infotainment, and enhanced driver-assist communication. Alexa Built-in is also available, giving occupants added voice-activated flexibility. This trim embodies the pinnacle of refinement in the Accord lineup, with an interior crafted to maximize comfort and connectivity for all occupants. Experience the 2026 Accord in Ashland, WI From the efficient LX and SE trims to the hybrid-centric Sport Hybrid, EX-L Hybrid, Sport-L Hybrid, and Touring Hybrid, the 2026 Honda Accord lineup offers a trim tailored to every driver’s priorities. Explore each model’s features in person at your local Honda dealer to find the Accord that suits your lifestyle in Ashland and beyond. Visit us at Marthaler Honda of Ashland today!

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The Best 2026 Fuel-Efficient Honda Models Worth Knowing About

If you want to save on gas without sacrificing style or performance, the 2026 Honda model lineup offers excellent options. For drivers in Ashland, WI, Marthaler Honda of Ashland has a variety of vehicles to meet your needs. We encourage you to reach out to our team to find the perfect fit. From compact sedans and versatile SUVs to fully electric models, these fuel-efficient Hondas keep you moving and reduce stops at the pump. The 2026 Honda Accord Hybrid: Sophisticated Efficiency The 2026 Honda Accord Hybrid stands out in the midsize sedan segment. It combines sleek styling with Honda's proven hybrid technology. The hybrid powertrain delivers a refined and responsive driving experience. If you need a daily driver that balances comfort, technology, and fuel savings, the Accord Hybrid is a strong contender. The 2026 Honda Civic Sedan Hybrid: Efficient and Fun to Drive The 2026 Honda Civic Sedan Hybrid brings the beloved Civic character paired with hybrid efficiency. Car and Driver© recognized this well-rounded compact sedan on its 10Best list. Available in the Sport Touring Hybrid trim, it suits drivers who desire a sporty and practical ride. The Civic Sedan Hybrid proves you do not have to choose between excitement and economy. The 2026 Honda CR-V Hybrid: Adventure-Ready Efficiency For more space and versatility, the 2026 Honda CR-V Hybrid leads the SUV category. It merges hybrid power with an adventure-ready platform that also earned Car and Driver© 10Best recognition. The rugged TrailSport Hybrid trim gives drivers the flexibility to explore while saving fuel. With available all-wheel drive and a refined interior, it handles both daily commutes and weekend getaways perfectly. The 2026 Honda Prologue: Fully Electric Efficiency Ready to move beyond the pump entirely, drivers can choose the 2026 Honda Prologue. As the brand's fully electric SUV, it provides a forward-thinking choice for those wanting to eliminate fuel costs. The Prologue delivers an EPA-estimated battery range of up to 308 miles on a single charge. It offers genuine electric capability and electrified performance for city streets and open highways. The 2026 Honda Civic Hatchback Hybrid: Versatile and Efficient The 2026 Civic Hatchback Hybrid takes everything drivers love about the Civic Hatchback and adds hybrid efficiency. It provides a fun personality and flexible cargo space. The Sport Touring Hybrid trim combines comfort features and fuel-conscious technology in one attractive package. Find Your Fuel-Efficient Honda Today These fuel-efficient models offer something for every driver. Honda makes cutting down on fuel costs simple with hybrid and electric options spread across the lineup. Stop by Marthaler Honda of Ashland in Ashland, WI, to explore these fuel-efficient vehicles for sale and find the one that fits your lifestyle.