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Summer ranks as one of the most popular times of year for Honda summer buying, and for good reason. If you want to upgrade your daily driver or find something more adventure-ready, the warm months bring real advantages for shoppers at Marthaler Honda of Ashland in Ashland, WI. Summer offers the perfect opportunity to find your next vehicle, and we encourage you to reach out to our team to discover how we can help you get behind the wheel. Why Summer Creates the Right Conditions for a New Honda Purchase The Honda summer buying season aligns perfectly with manufacturer incentives, dealership promotions, and a robust new inventory. Automakers regularly release strong 2026 Honda incentives Ashland shoppers can utilize before the model year ends. This timing often provides favorable financing terms or lease offers on popular models. Summer also gives buyers more flexible schedules. You gain extra time to test drive, compare trims, and make a thoughtful decision rather than a rushed one. Explore the Variety of New Honda Models Available This Summer Shopping now grants you access to a wide variety of new Honda models. The 2026 Honda lineup offers something for nearly every driver. The 2026 Civic Sedan and Civic Sedan Hybrid serve as excellent options for everyday commuters. The 2026 Honda CR-V and CR-V Hybrid provide versatile space and available all-wheel drive. Families needing extra room should consider the 2026 Honda Pilot or the 2026 Honda Odyssey, which Honda designed specifically for family adventures. The 2026 Honda Accord Hybrid combines sleek design with hybrid efficiency. Drivers needing serious truck capability without sacrificing ride comfort will appreciate the rugged 2026 Ridgeline, featuring a 3.5-L V6 engine and 18” alloy wheels. If you prefer an all-electric vehicle, the 2026 Honda Prologue EV delivers an impressive EPA-estimated battery range of up to 296 miles on a full charge. Many of these models feature seamless smartphone integration through Apple CarPlay© and Android Auto©. New Honda Purchase Benefits Unique to the Summer Season Shopping during the summer presents distinct new Honda purchase benefits WI buyers should remember. Dealers frequently feel motivated to move current model-year inventory as new shipments arrive. This motivation can work in your favor during negotiations. Favorable summer driving conditions in northern Wisconsin also create an ideal environment to test drive a new Honda. Experiencing how a vehicle handles local roads in good weather allows you to fully evaluate your purchase before the seasons change. How 2026 Honda Incentives Make Summer the Smart Choice The 2026 Honda incentives available this summer can significantly reduce the overall cost of your purchase or lease. Honda consistently offers special APR financing and lease programs across its lineup. These offers often take center stage during the summer buying season. Current lease offers on models like the 2026 Honda CR-V Sport Hybrid and 2026 Honda Civic Sedan provide budget-conscious shoppers with increased flexibility. Reviewing current offers before visiting the dealership helps you arrive prepared. Ashland WI shoppers should explore Honda's online payment estimation tools and build-and-price options to plan ahead before entering the showroom. Start Your Honda Summer Buying Journey in Ashland, WI There is no better time to explore what Honda has to offer than during the summer season. A strong lineup of 2026 models, attractive incentives, and longer days make Honda summer buying a smart move. Stop by Marthaler Honda of Ashland in Ashland, WI to see our full selection of new Honda vehicles available this season. Browse our online inventory or give our team a call to take the next step toward your new car.

If you want a compact SUV with advanced connectivity, look no further than Marthaler Honda of Ashland in Ashland, WI. The 2026 Honda CR-V technology features deliver a balanced package of entertainment tools, driver assistance systems, and smart convenience features that make every trip easier. Contact our team today to schedule a test drive and experience these innovations firsthand. A Touchscreen Built Around You At the center of the cabin is a standard 9" color touchscreen. It features a built-in finger rest to help steady your hand while you navigate menus and a function that learns your habits over time. The infotainment system supports wireless Apple CarPlay® and wireless Android Auto™ compatibility on every trim level. You do not need a cable to access maps, music, or messages. Simply connect and go. Apple CarPlay® integration is seamless, letting iPhone users mirror apps directly on the screen. For even more capability, the Sport Touring Hybrid trim adds Google built-in. This feature brings Google Assistant, Google Maps navigation, and Google Play app access directly into the vehicle interface. Staying Connected on Every Trim The 2026 Honda CR-V makes it easy to stay powered up throughout your drive. Every trim includes front USB-C ports, while higher trims add rear USB-C ports for passengers. A standard wireless phone charger means compatible devices charge automatically when placed in the tray. The HondaLink app allows you to lock doors, start the engine, and check vehicle status from your smartphone. The system includes Bluetooth streaming audio and a rearview camera with three selectable viewing angles. Honda Sensing®: Standard Safety Tech Across the Lineup Honda Sensing® comes standard on every trim. This suite of safety tech includes multiple systems working together to help keep you protected on the road. Driver assist features include the Collision Mitigation Braking System, which can automatically apply brake pressure if it detects an unavoidable collision ahead. The Road Departure Mitigation System provides steering assistance if you drift across detected lane markings without signaling. Adaptive Cruise Control with Low-Speed Follow adjusts your speed to match traffic ahead and can bring the vehicle to a full stop. The Lane Keeping Assist System makes subtle steering corrections to keep you centered, while Traffic Sign Recognition displays speed limit signs on the digital instrument cluster. More Safety Features Worth Knowing The blind spot information system alerts you when a vehicle is detected in your blind zone, while the cross traffic monitor warns of approaching vehicles in reverse. The Driver Attention Monitor monitors signs of driver fatigue. EX and higher trims gain Smart Entry with Walk Away Auto Lock. Select trims feature a 10.2" digital instrument cluster that puts vehicle information right in your line of sight. Finally, the Sport Touring Hybrid trim features a Bose premium sound system with Centerpoint surround-sound technology. Test Drive the 2026 Honda CR-V in Ashland, WI The 2026 Honda CR-V technology features represent a thoughtful combination of convenience, connectivity, and safety. From wireless Apple CarPlay® integration to the comprehensive safety suite, this compact SUV is well-equipped for your daily drives. If you are ready to explore the 2026 CR-V in person, the team at Marthaler Honda of Ashland is here to help. Drivers can visit marthalerhondaofashland.com to browse our inventory, compare trims, and find the perfect model.

If you follow the 2026 Honda lineup, you know these vehicles look great. The 2026 Honda tech features packed inside are where things get truly interesting. Honda loaded its models with smart safety systems and seamless connectivity. You could be commuting or heading on an adventure from your local Honda dealer in Ashland, WI, and you will appreciate these innovations. Honda Safety Tech 2026: Smarter Protection on Every Drive Honda Sensing comes standard across the 2026 lineup. Collision Mitigation Braking, Road Departure Mitigation, Lane Keeping Assist, and Adaptive Cruise Control are built in. The Honda safety tech 2026 models carry features refined camera recognition and faster response times. You might drive a 2026 Civic, Accord, or CR-V, and the system actively supports you in the background. Honda Connectivity in Ashland: Staying Seamlessly Connected Honda thoughtfully integrated connectivity features throughout the 2026 lineup. Honda connectivity in Ashland provides a real advantage for drivers relying on smart devices. Apple CarPlay© comes standard, giving iPhone© users an intuitive touchscreen interface. Android Auto© is also included. Many vehicles offer available wireless connectivity, letting you skip cables entirely. Apple CarPlay© Honda Integration: More Than Navigation Apple CarPlay© Honda integration goes beyond mirroring map apps. Connecting grants access to messages, music, and third-party apps on a responsive display. Voice commands through Siri© work reliably, allowing you to text or switch playlists hands-free. Wireless pairing options on select trims make switching between vehicles easy. The 2026 Honda Accord and Civic: Leading Tech The 2026 Accord and Civic showcase the evolution of 2026 Honda tech features. The Accord features a large touchscreen and a premium audio system. The Civic earns accolades for its usable technology. Both models offer remote start and connected services through the HondaLink© app for managing vehicle status directly from your smartphone. The 2026 CR-V and Prologue: Tech for Every Driver The 2026 CR-V stands out as a versatile SUV. Available all-wheel drive and a cabin loaded with 2026 Honda tech features suit all drivers. The 2026 Prologue, Honda's electric SUV, takes tech further. It delivers up to 308 miles of EPA-estimated range. The Prologue features over-the-air updates and a Google© built-in experience, granting direct access to Google Maps© and Google Assistant©. Experience These Features in Ashland, WI Appreciate 2026 Honda tech features by experiencing them in person. Testing Apple CarPlay© Honda integration or Honda safety tech 2026 systems makes a huge difference. Stop by to explore the model fitting your life. Come visit your local Honda dealer in Ashland, WI, to discover exactly what these vehicles can do at Marthaler Honda of Ashland.

Connecting Apple CarPlay® in a new Honda is one of those small setup steps that pays off every time you drive. It brings navigation, calls, messages, and music into one clean interface on your dashboard, reducing distraction while making daily driving easier. For drivers around Ashland, WI, it’s a simple upgrade that quickly becomes second nature. Once connected, Apple CarPlay® mirrors key iPhone functions through your Honda’s infotainment system, allowing you to stay connected without juggling your phone behind the wheel. Why Apple CarPlay® Works So Well in Honda Vehicles Apple CarPlay® isn’t about novelty—it’s about usability. Honda’s infotainment layouts are designed to make the system intuitive from the first drive. Hands-free communication keeps calls and messages manageable using Siri voice control Clear navigation through Apple Maps or compatible apps with real-time traffic updates Simple media access for music, podcasts, and audiobooks Reduced distraction thanks to large icons and voice-first operation At Marthaler Honda, many drivers are surprised by how quickly Apple CarPlay® becomes part of their everyday routine. Setting Up Apple CarPlay® in Your Honda Getting Apple CarPlay® up and running takes only a few minutes. Most recent Honda models—including the Accord, CR-V, and Civic—support either wired or wireless CarPlay®. Confirm compatibility Most current Honda models include Apple CarPlay® as standard equipment. Prepare your iPhone Make sure your iPhone is updated to the latest iOS version and that Siri is enabled. Connect your device Depending on your model, connect using a USB cable or pair wirelessly through Bluetooth. For wired setups, use the USB port marked with the smartphone icon. Activate CarPlay® on the screen From the vehicle’s settings menu, select Apple CarPlay® and follow the on-screen prompts. Approve permissions Accept the connection request on your iPhone to allow access to supported apps. Once connected, familiar apps like Messages, Maps, Spotify, and Waze appear directly on the center display. Solving Common Apple CarPlay® Issues Apple CarPlay® is reliable, but occasional hiccups can happen. If the connection drops, try a different USB cable or re-pair the device wirelessly. If the screen becomes unresponsive, restarting both the vehicle system and your iPhone often resolves the issue. App-specific problems are usually fixed by updating the app through your phone. For hands-on help, the team at Marthaler Honda Ashland can walk you through setup or troubleshooting during a service visit. Get the Most Out of Your Honda Technology Apple CarPlay® transforms how you interact with your Honda on every drive—from short errands to longer trips out of town. It’s a practical feature that improves safety, convenience, and overall driving comfort. If you need assistance setting it up or want to explore Honda models equipped with Apple CarPlay®, stop by Marthaler Honda in Ashland, WI. A quick setup today makes every drive smoother tomorrow.