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Summer ranks as one of the most popular times of year for Honda summer buying, and for good reason. If you want to upgrade your daily driver or find something more adventure-ready, the warm months bring real advantages for shoppers at Marthaler Honda of Ashland in Ashland, WI. Summer offers the perfect opportunity to find your next vehicle, and we encourage you to reach out to our team to discover how we can help you get behind the wheel. Why Summer Creates the Right Conditions for a New Honda Purchase The Honda summer buying season aligns perfectly with manufacturer incentives, dealership promotions, and a robust new inventory. Automakers regularly release strong 2026 Honda incentives Ashland shoppers can utilize before the model year ends. This timing often provides favorable financing terms or lease offers on popular models. Summer also gives buyers more flexible schedules. You gain extra time to test drive, compare trims, and make a thoughtful decision rather than a rushed one. Explore the Variety of New Honda Models Available This Summer Shopping now grants you access to a wide variety of new Honda models. The 2026 Honda lineup offers something for nearly every driver. The 2026 Civic Sedan and Civic Sedan Hybrid serve as excellent options for everyday commuters. The 2026 Honda CR-V and CR-V Hybrid provide versatile space and available all-wheel drive. Families needing extra room should consider the 2026 Honda Pilot or the 2026 Honda Odyssey, which Honda designed specifically for family adventures. The 2026 Honda Accord Hybrid combines sleek design with hybrid efficiency. Drivers needing serious truck capability without sacrificing ride comfort will appreciate the rugged 2026 Ridgeline, featuring a 3.5-L V6 engine and 18” alloy wheels. If you prefer an all-electric vehicle, the 2026 Honda Prologue EV delivers an impressive EPA-estimated battery range of up to 296 miles on a full charge. Many of these models feature seamless smartphone integration through Apple CarPlay© and Android Auto©. New Honda Purchase Benefits Unique to the Summer Season Shopping during the summer presents distinct new Honda purchase benefits WI buyers should remember. Dealers frequently feel motivated to move current model-year inventory as new shipments arrive. This motivation can work in your favor during negotiations. Favorable summer driving conditions in northern Wisconsin also create an ideal environment to test drive a new Honda. Experiencing how a vehicle handles local roads in good weather allows you to fully evaluate your purchase before the seasons change. How 2026 Honda Incentives Make Summer the Smart Choice The 2026 Honda incentives available this summer can significantly reduce the overall cost of your purchase or lease. Honda consistently offers special APR financing and lease programs across its lineup. These offers often take center stage during the summer buying season. Current lease offers on models like the 2026 Honda CR-V Sport Hybrid and 2026 Honda Civic Sedan provide budget-conscious shoppers with increased flexibility. Reviewing current offers before visiting the dealership helps you arrive prepared. Ashland WI shoppers should explore Honda's online payment estimation tools and build-and-price options to plan ahead before entering the showroom. Start Your Honda Summer Buying Journey in Ashland, WI There is no better time to explore what Honda has to offer than during the summer season. A strong lineup of 2026 models, attractive incentives, and longer days make Honda summer buying a smart move. Stop by Marthaler Honda of Ashland in Ashland, WI to see our full selection of new Honda vehicles available this season. Browse our online inventory or give our team a call to take the next step toward your new car.

Honda’s SUV range has long been defined by clarity of purpose and thoughtful engineering. In 2026, the CR-V and HR-V continue that tradition from two distinct perspectives: one prioritizing space and refinement, the other agility and urban versatility. For drivers in Ashland, WI, choosing between them comes down to how you live and travel. Size and Design: Practical Presence vs Urban Precision The 2026 Honda CR-V presents as the more substantial of the two, its proportions and stance reflecting family-focused versatility. The longer wheelbase translates directly into rear passenger comfort and usable luggage volume, with up to 76.5 cu. ft. of cargo capacity when the rear seats are folded. The 2026 Honda HR-V, by contrast, adopts a tighter footprint and cleaner surfacing, giving it an ease of placement in town environments that feels immediately natural. Despite its compact dimensions, it retains impressive practicality with up to 55.1 cu. ft. of cargo space and Honda’s adaptable rear seating system. Both cabins share Honda’s restrained material quality and ergonomic clarity, though the CR-V offers greater overall room and a more relaxed sense of space on longer journeys. Performance and Efficiency: Turbo Strength vs Balanced Simplicity Powertrain philosophy further separates the two. The 2026 Honda CR-V is available with a turbocharged in-line 4-cylinder producing 190 hp and 179 lbs. ft. of torque, alongside an available hybrid system that prioritizes efficiency without sacrificing drivability. The CR-V feels composed and quietly capable on extended drives — a natural companion for highway travel beyond Ashland. The 2026 Honda HR-V employs a naturally aspirated in-line 4-cylinder producing 158 hp and 138 lbs. ft. of torque. Its lighter mass and compact dimensions create a responsive, easy-going character ideally suited to daily urban movement and tighter road networks. Technology and Cabin Experience Honda maintains consistency across both models with standard Honda Sensing® driver-assist technologies, including Collision Mitigation Braking System™, Lane Keeping Assist System, and Adaptive Cruise Control. The CR-V positions itself more overtly as the premium choice, offering a larger central touchscreen, wireless Apple CarPlay® and Android Auto™, and available upgraded audio. Its interior ambience leans toward calm distance comfort. The HR-V’s 9-inch touchscreen interface and clean control layout prioritize clarity and ease of use. It forgoes some of the CR-V’s luxury flourishes, yet delivers a cohesive and intuitive daily environment. Choosing Between CR-V and HR-V in Ashland, WI For families, frequent travelers, or those who value space and hybrid efficiency, the 2026 Honda CR-V remains the more complete companion. For drivers prioritizing maneuverability, value, and compact practicality, the 2026 Honda HR-V offers a well-judged and highly usable alternative. Both reflect Honda’s core strengths — durability, ergonomic intelligence, and measured engineering — expressed at different scales. Compare the 2026 CR-V and HR-V at Marthaler Honda Ashland Experience the differences firsthand at Marthaler Honda Ashland in Ashland, WI. Our team can guide you through trims, features, and driving impressions to help you select the Honda SUV that fits your lifestyle with precision.

The automotive world is buzzing with the release of the 2026 Honda HR-V, a compact SUV that perfectly blends style, performance, and versatility. Whether you're navigating through snowy winters or enjoying scenic drives near Ashland, WI, the HR-V offers something for everyone. From its dynamic performance to thoughtfully designed interior features, let’s dive into what makes this SUV a standout. Performance Highlights of the 2026 Honda HR-V The 2026 Honda HR-V performance is powered by a 2.0-liter, DOHC i-VTEC® 4-cylinder engine, delivering 158 horsepower and 138 pound-feet of torque. Paired with a continuously variable transmission (CVT), this setup ensures a smooth and responsive drive. For those facing challenging road conditions, the available Real Time AWD with Intelligent Control System™ provides exceptional traction and stability. With features like the 3-mode drive system (ECON, Normal, and Snow), hill descent control, and an Eco Assist™ System, the HR-V is built to handle diverse terrains effortlessly. Its MacPherson strut front suspension and multi-link rear suspension ensure a comfortable and controlled ride, whether cruising through city streets or tackling winding rural roads near Ashland, WI. Trim Levels to Suit Every Driver Honda offers the 2026 HR-V in three distinct trims: LX, Sport, and EX-L, each catering to different preferences and needs. - HR-V LX: The base model comes packed with essential features like LED headlights, a 9-inch touchscreen, and Honda Sensing® safety technologies, such as Collision Mitigation Braking System™ and Lane Keeping Assist System. - HR-V Sport: For a bold and sporty aesthetic, the Sport trim upgrades to 18-inch gloss black alloy wheels, heated front seats, and a Blind Spot Information System. Smart Entry with Walk Away Auto Lock® and remote engine start add convenience to your daily routine. - HR-V EX-L: The top-tier trim offers premium leather-trimmed seats, a one-touch power moonroof, and advanced features like front and rear parking sensors and Low-Speed Braking Control. The dual-zone automatic climate control system ensures maximum comfort for all passengers. Each trim level of the 2026 Honda HR-V is thoughtfully curated to enhance the driving experience, making it easy to find the perfect fit for your lifestyle. Interior Comfort and Technology The 2026 Honda HR-V interior is a masterclass in comfort and innovation. Designed with both driver and passengers in mind, the HR-V offers a spacious cabin with reclining front bucket seats and a versatile 60/40 split second-row seat for added cargo flexibility. Technology enthusiasts will appreciate features like the wireless Apple CarPlay® and Android Auto™ compatibility, a wireless phone charger, and a 7-inch digital instrument cluster. The EX-L trim goes further by incorporating ambient LED lighting and an automatic-dimming rearview mirror, creating a sophisticated cabin atmosphere. Safety is also a priority, with advanced systems such as Traffic Jam Assist, Traffic Sign Recognition, and a multi-angle rearview camera providing peace of mind on every journey. Find Your 2026 Honda HR-V at a Honda Dealer in Ashland Whether you're drawn to the 2026 Honda HR-V performance, its versatile trim levels, or its well-appointed interior, this SUV is built to exceed expectations. For drivers in Ashland, WI, Marthaler Honda Ashland proudly offers this exciting model, ensuring customers have access to the latest in Honda's innovative engineering. The 2026 Honda HR-V stands out as a versatile, comfortable, and performance-driven compact SUV, ideal for a range of driving needs. With its advanced features, multiple trim levels, and thoughtful design, it’s a perfect match for drivers in Ashland, WI, and beyond. Explore the 2026 Honda HR-V at Marthaler Honda Ashland and experience firsthand why it’s a standout in its class.