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If you're in the market for a new vehicle, the Honda lineup has something for nearly every driver. Whether you prioritize fuel efficiency, adventure-ready capability, or everyday family practicality, new Honda vehicles in Ashland, WI offer a wide range of options to match how you live and drive. A Sedan for Every Kind of Driver The Honda Accord and Civic Sedan remain two of the most recognizable names in the compact and mid-size sedan categories - and for good reason. The 2026 Accord starts at $28,395 and brings a sophisticated, refined feel to daily commuting. For drivers who want a sportier edge, the 2026 Civic Si Sedan delivers that extra thrill without sacrificing everyday usability. If efficiency is a priority, both models are available in hybrid configurations. The 2026 Accord Hybrid starts at $33,795, while the 2026 Civic Sedan Hybrid starts at $29,395 - making fuel-conscious driving more accessible than ever. SUVs That Go the Distance Honda's SUV lineup is one of the most versatile on the market today. The 2027 HR-V starts at $26,600 and is an excellent entry point for drivers who want a subcompact crossover with smart, modern features. Step up to the 2027 CR-V at $31,520 for more space, and consider the CR-V Hybrid starting at $39,200 if you want added fuel efficiency paired with capable performance. For those who need more room or rugged capability, the 2026 Pilot and 2026 Passport are strong contenders. The Pilot starts at $42,395, making it a solid family hauler, while the Passport - Honda's most rugged SUV - starts at $44,950. Both are built for drivers who want to take their adventures off the well-worn path. Hybrids and Electric Options Worth Exploring Honda has made a serious commitment to electrified vehicles, and the results speak for themselves. The 2027 Prelude Hybrid brings a sporty profile and a starting MSRP of $42,400, combining a hybrid powertrain with a design that turns heads. The 2026 Prologue, Honda's all-electric SUV, starts at $39,900 and is an exciting option for drivers ready to make the switch to battery-electric driving. For those curious about hydrogen fuel cell technology, the 2026 CR-V e:FCEV starts at $50,000 and represents a genuinely unique alternative in the new Honda vehicle space. Family-Friendly Choices Close to Home Families in Ashland, WI will appreciate how well Honda's minivan and larger SUV options are suited to busy, on-the-go lifestyles. The 2026 Odyssey starts at $43,195 and brings flexible seating and thoughtful storage solutions together in one well-rounded package. For families who want a truck-like option with car-like driving dynamics, the 2026 Ridgeline starts at $40,795 and offers a unique combination of utility and comfort. Find Your New Honda in Ashland, WI From compact sedans to full-size SUVs and hybrid models, the Honda lineup covers a lot of ground. Finding the right fit comes down to understanding what matters most to you - whether that's efficiency, space, performance, or all of the above. New Honda vehicles in Ashland, WI are ready to be explored, and the team at Marthaler Honda of Ashland is here to help you navigate your options with confidence. Visit ( https://www.marthalerhondaofashland.com /) to browse current inventory and start finding the Honda that fits your lifestyle.

Why Honda 3-Row SUVs Deserve Your Attention If your daily life requires hauling a full family, weekend gear, and groceries, you need a vehicle that handles it all easily. The 2026 Honda SUV lineup continues the brand's legacy of reliability and thoughtful design. If you prioritize off-road readiness, maximum passenger volume, or daily comfort, our Ashland Honda dealership in Ashland, WI, has a vehicle perfectly suited for your lifestyle. Reach out to our team today to discover which model fits your needs. The 2026 Honda Pilot: Your True Family SUV The 2026 Honda Pilot shines as a highly capable choice for families demanding equal parts space and versatility. It boasts three rows of seating accommodating up to eight passengers. This makes it an exceptional option for larger families. Honda designed the Pilot's interior for maximum practicality. Rear passengers enjoy generous room, with 40.8" of second-row legroom. The third row folds flat to expand cargo capacity up to 113.7 cubic feet when needed. A standard 3.5 L V6 engine provides reliable power. Available all-wheel drive gives confidence for demanding winter roads. Additionally, standard tech like Apple CarPlay© and Android Auto© keeps everyone connected. The TrailSport trim brings rugged styling and true off-road capability for adventures beyond the pavement. Honda Passport: A Different SUV Experience We must clarify an important detail. The 2026 Honda Passport is a two-row SUV, not a three-row model. The Passport functions as a rugged, mid-size SUV seating up to five passengers, focusing heavily on outdoor adventure. It offers up to 83.5 cubic feet of cargo space with the rear seats folded down. If your household requires maximum seating, the Pilot remains the superior choice. However, the Passport stands as one of Honda's most capable models. It perfectly suits smaller families wanting a trail-ready vehicle without the added length of a three-row SUV. Comparing Seating Across the Honda Lineup Seating capacity remains a crucial factor when evaluating Honda SUVs. The Pilot leads the SUV lineup for large groups by comfortably seating eight passengers. The 2026 Honda Odyssey minivan also provides exceptional passenger space. It seats up to eight and features a highly flexible interior configuration. For drivers demanding true SUV styling with three rows, the Pilot serves as the flagship choice. If your family does not require a third row, the CR-V or Passport delivers ample room in a smaller footprint. Visit Our Dealership to Explore Your Options The best way to understand which model suits your needs is to experience it firsthand. Seeing a Honda SUV in person offers insights no online gallery can replicate. Visit our Ashland Honda dealership in Ashland, WI, to explore the 2026 Honda Pilot and the entire lineup. Ask questions and take a test drive to find the ideal fit for your family.

If you want a compact SUV with advanced connectivity, look no further than Marthaler Honda of Ashland in Ashland, WI. The 2026 Honda CR-V technology features deliver a balanced package of entertainment tools, driver assistance systems, and smart convenience features that make every trip easier. Contact our team today to schedule a test drive and experience these innovations firsthand. A Touchscreen Built Around You At the center of the cabin is a standard 9" color touchscreen. It features a built-in finger rest to help steady your hand while you navigate menus and a function that learns your habits over time. The infotainment system supports wireless Apple CarPlay® and wireless Android Auto™ compatibility on every trim level. You do not need a cable to access maps, music, or messages. Simply connect and go. Apple CarPlay® integration is seamless, letting iPhone users mirror apps directly on the screen. For even more capability, the Sport Touring Hybrid trim adds Google built-in. This feature brings Google Assistant, Google Maps navigation, and Google Play app access directly into the vehicle interface. Staying Connected on Every Trim The 2026 Honda CR-V makes it easy to stay powered up throughout your drive. Every trim includes front USB-C ports, while higher trims add rear USB-C ports for passengers. A standard wireless phone charger means compatible devices charge automatically when placed in the tray. The HondaLink app allows you to lock doors, start the engine, and check vehicle status from your smartphone. The system includes Bluetooth streaming audio and a rearview camera with three selectable viewing angles. Honda Sensing®: Standard Safety Tech Across the Lineup Honda Sensing® comes standard on every trim. This suite of safety tech includes multiple systems working together to help keep you protected on the road. Driver assist features include the Collision Mitigation Braking System, which can automatically apply brake pressure if it detects an unavoidable collision ahead. The Road Departure Mitigation System provides steering assistance if you drift across detected lane markings without signaling. Adaptive Cruise Control with Low-Speed Follow adjusts your speed to match traffic ahead and can bring the vehicle to a full stop. The Lane Keeping Assist System makes subtle steering corrections to keep you centered, while Traffic Sign Recognition displays speed limit signs on the digital instrument cluster. More Safety Features Worth Knowing The blind spot information system alerts you when a vehicle is detected in your blind zone, while the cross traffic monitor warns of approaching vehicles in reverse. The Driver Attention Monitor monitors signs of driver fatigue. EX and higher trims gain Smart Entry with Walk Away Auto Lock. Select trims feature a 10.2" digital instrument cluster that puts vehicle information right in your line of sight. Finally, the Sport Touring Hybrid trim features a Bose premium sound system with Centerpoint surround-sound technology. Test Drive the 2026 Honda CR-V in Ashland, WI The 2026 Honda CR-V technology features represent a thoughtful combination of convenience, connectivity, and safety. From wireless Apple CarPlay® integration to the comprehensive safety suite, this compact SUV is well-equipped for your daily drives. If you are ready to explore the 2026 CR-V in person, the team at Marthaler Honda of Ashland is here to help. Drivers can visit marthalerhondaofashland.com to browse our inventory, compare trims, and find the perfect model.

The 2026 Honda Pilot is here, offering rugged versatility, advanced technology, and a range of trims to suit every driver’s needs. Whether you're navigating city streets or tackling off-road adventures, the Pilot delivers a perfect balance of comfort and capability. For drivers in Ashland, WI, understanding the 2026 Honda Pilot trim levels can help you choose the best SUV for your lifestyle. Overview of the 2026 Honda Pilot Trim Levels The 2026 Honda Pilot comes in several distinct trims, each tailored to different driving preferences. From family-friendly features to rugged off-road capabilities, there’s a Pilot for everyone. Honda Pilot Sport The Honda Pilot base Sport trim sets the tone with its impressive standard features. Equipped with a powerful V6 engine and all-wheel drive availability, it’s ready for both daily commutes and weekend getaways. The interior boasts a spacious cabin with seating for up to eight passengers and advanced safety technologies like Honda Sensing®. For those seeking an affordable yet feature-packed SUV in Ashland, WI, the Sport trim is a great starting point. Honda Pilot EX-L Stepping up to the Honda Pilot EX-L trim enhances comfort and convenience. This trim adds leather-trimmed seating, a power tailgate, and an upgraded audio system. Families will appreciate the additional USB ports and second-row sunshades, making long drives more enjoyable. If you’re looking for a balance of luxury and practicality, the EX-L might be the best SUV trim for you. Honda Pilot TrailSport For adventure enthusiasts, the Honda Pilot TrailSport trim is designed with rugged terrains in mind. Featuring off-road-tuned suspension, all-terrain tires, and skid plates, this trim is perfect for exploring Wisconsin’s scenic trails. The TrailSport also includes unique styling elements that set it apart from other Pilot trims. If outdoor adventures are your priority, this trim delivers unmatched capability among the 2026 Honda Pilot features. Honda Pilot Touring The Honda Pilot Touring trim elevates sophistication with premium amenities like a panoramic roof, a hands-free power tailgate, and a Wi-Fi hotspot. It also includes a rear entertainment system to keep passengers entertained on long journeys. With seating for up to eight and advanced tech features, the Touring trim is ideal for families who value both style and substance. Honda Pilot Elite At the top of the lineup is the Honda Pilot Elite trim, offering the ultimate in luxury and performance. With ventilated front seats, a heated steering wheel, and exclusive interior finishes, it provides an unparalleled driving experience. The Elite trim also includes all-wheel drive as standard, ensuring confidence in any weather condition. For drivers seeking the best SUV trim in Ashland, WI, the Elite delivers on every front. Key Features Across All Trims No matter which 2026 Honda Pilot trim level you choose, you’ll enjoy a host of standard features designed to enhance safety and convenience. The Honda Sensing® suite includes adaptive cruise control, lane-keeping assist, and collision mitigation braking system. Additionally, all trims offer ample cargo space and versatile seating configurations, making the Pilot a practical choice for families and adventurers alike. Ready to explore the 2026 Honda Pilot trim levels in person? Visit Marthaler Honda Ashland in Ashland, WI to experience these incredible SUVs firsthand. Our team is here to help you find the perfect trim for your needs and lifestyle.

The 2026 Honda Odyssey continues to define what a modern family vehicle should be—effortlessly combining versatility, intelligent technology, and refined design. For families in Ashland, WI, this minivan delivers the space, comfort, and innovation needed for everything from school runs to long-distance travel. The Odyssey remains a benchmark in the segment, offering thoughtful details that make everyday driving feel elevated. A Modern Evolution of the Family Minivan Sophisticated Exterior Design The 2026 Honda Odyssey receives a subtle yet effective exterior refresh, enhancing its already polished presence. A redesigned grille and updated LED lighting create a more contemporary face, while available 18- and 19-inch alloy wheels add visual confidence. The Odyssey’s signature hidden sliding-door track preserves clean body lines, giving the vehicle a cohesive and refined silhouette. Interior Versatility Designed Around Families Inside, the Odyssey continues to excel as one of the most flexible cabins in its class. Magic Slide® second-row seating allows effortless access to the third row and multiple seating configurations. With seating for up to 8 and up to 158 cu. ft. of cargo space, the cabin adapts easily from passenger duty to cargo hauling. Leather-trimmed seating surfaces and soft-touch materials create a welcoming environment, while CabinWatch® and CabinTalk® help maintain connection with rear passengers during travel. Advanced Technology for Connected Travel Technology in the 2026 Odyssey is designed to simplify life on the move. The available 12.8-inch Rear Entertainment System keeps passengers engaged on longer drives, while wireless Apple CarPlay® and Android Auto™ provide seamless smartphone integration. The Honda Satellite-Linked Navigation System™ supports confident routing even in low-signal areas, and available Wi-Fi® hotspot capability ensures devices remain connected throughout the journey. Multiple USB ports distributed across all rows support modern family needs with quiet efficiency. Honda Sensing® Safety Confidence Safety remains central to the Odyssey’s design philosophy. Standard Honda Sensing® technologies include Collision Mitigation Braking System™, Road Departure Mitigation System, Lane Keeping Assist System, and Adaptive Cruise Control with Low-Speed Follow. These driver-assist features work cohesively to support awareness and reduce fatigue during daily driving or extended highway travel. A Rear Seat Reminder system adds an additional layer of reassurance for families transporting younger passengers. Visit Marthaler Honda Ashland Explore the 2026 Honda Odyssey in person at Marthaler Honda Ashland in Ashland, WI. Our team is ready to help you compare trims, experience key features, and find the Odyssey configuration that fits your family’s lifestyle.

Honda’s SUV range has long been defined by clarity of purpose and thoughtful engineering. In 2026, the CR-V and HR-V continue that tradition from two distinct perspectives: one prioritizing space and refinement, the other agility and urban versatility. For drivers in Ashland, WI, choosing between them comes down to how you live and travel. Size and Design: Practical Presence vs Urban Precision The 2026 Honda CR-V presents as the more substantial of the two, its proportions and stance reflecting family-focused versatility. The longer wheelbase translates directly into rear passenger comfort and usable luggage volume, with up to 76.5 cu. ft. of cargo capacity when the rear seats are folded. The 2026 Honda HR-V, by contrast, adopts a tighter footprint and cleaner surfacing, giving it an ease of placement in town environments that feels immediately natural. Despite its compact dimensions, it retains impressive practicality with up to 55.1 cu. ft. of cargo space and Honda’s adaptable rear seating system. Both cabins share Honda’s restrained material quality and ergonomic clarity, though the CR-V offers greater overall room and a more relaxed sense of space on longer journeys. Performance and Efficiency: Turbo Strength vs Balanced Simplicity Powertrain philosophy further separates the two. The 2026 Honda CR-V is available with a turbocharged in-line 4-cylinder producing 190 hp and 179 lbs. ft. of torque, alongside an available hybrid system that prioritizes efficiency without sacrificing drivability. The CR-V feels composed and quietly capable on extended drives — a natural companion for highway travel beyond Ashland. The 2026 Honda HR-V employs a naturally aspirated in-line 4-cylinder producing 158 hp and 138 lbs. ft. of torque. Its lighter mass and compact dimensions create a responsive, easy-going character ideally suited to daily urban movement and tighter road networks. Technology and Cabin Experience Honda maintains consistency across both models with standard Honda Sensing® driver-assist technologies, including Collision Mitigation Braking System™, Lane Keeping Assist System, and Adaptive Cruise Control. The CR-V positions itself more overtly as the premium choice, offering a larger central touchscreen, wireless Apple CarPlay® and Android Auto™, and available upgraded audio. Its interior ambience leans toward calm distance comfort. The HR-V’s 9-inch touchscreen interface and clean control layout prioritize clarity and ease of use. It forgoes some of the CR-V’s luxury flourishes, yet delivers a cohesive and intuitive daily environment. Choosing Between CR-V and HR-V in Ashland, WI For families, frequent travelers, or those who value space and hybrid efficiency, the 2026 Honda CR-V remains the more complete companion. For drivers prioritizing maneuverability, value, and compact practicality, the 2026 Honda HR-V offers a well-judged and highly usable alternative. Both reflect Honda’s core strengths — durability, ergonomic intelligence, and measured engineering — expressed at different scales. Compare the 2026 CR-V and HR-V at Marthaler Honda Ashland Experience the differences firsthand at Marthaler Honda Ashland in Ashland, WI. Our team can guide you through trims, features, and driving impressions to help you select the Honda SUV that fits your lifestyle with precision.

Family travel requires a vehicle that can adapt to everyone’s needs while offering style, safety, and versatility. The 2026 Honda Pilot family features deliver all that and more, making it an ideal choice for families in Ashland, WI. Whether you’re navigating daily errands or planning a cross-country road trip, the Honda Pilot ensures every journey is as comfortable as it is convenient. Redesigned Comfort and Versatility The 2026 Honda Pilot is built with families in mind, offering spacious interiors and flexible seating arrangements. With three rows of seating, this Honda Pilot family SUV comfortably accommodates up to eight passengers. The second-row seats now slide further to provide easy access to the third row, a feature parents will especially appreciate on busy school mornings or road trips. Ample cargo space is another highlight of the 2026 Pilot features, with plenty of room for groceries, sports equipment, or luggage. Additionally, the available hands-free power tailgate makes loading and unloading a breeze, even when your hands are full. Advanced Safety for Peace of Mind Safety is a top priority in any family vehicle, and the 2026 Honda Pilot doesn’t disappoint. Honda Sensing®, a suite of advanced safety technologies, comes standard on all trims. Features like Collision Mitigation Braking System™, Road Departure Mitigation System, and Adaptive Cruise Control provide an added layer of security for both driver and passengers. Parents can also rest assured knowing the Honda Pilot safety features extend to every seat. With advanced air bags, child seat anchor points, and robust structural design, the Pilot is engineered to keep your loved ones safe during every drive. Tech-Savvy Entertainment Options Keeping everyone entertained during long drives is simple with the 2026 Honda Pilot family features. The cabin comes equipped with a state-of-the-art infotainment system, offering a touchscreen interface, smartphone integration, and wireless charging. Rear-seat passengers can enjoy optional entertainment screens, perfect for streaming movies or playing games. To ensure connectivity on the go, the Pilot also includes multiple USB ports and available Wi-Fi hotspot capability. Whether you’re in Ashland, WI, or on a remote highway, your family stays connected and entertained. Rugged Yet Family-Friendly Design The rugged yet sophisticated design of the 2026 Honda Pilot makes it a standout in the family SUV category. Its off-road-ready TrailSport trim is perfect for adventurous families who love exploring Wisconsin’s scenic trails. Meanwhile, the luxurious Elite trim provides additional comfort with premium leather seating and a panoramic sunroof, offering something for everyone. For families in Ashland, WI, the Marthaler Honda Pilot lineup provides a balance of style, functionality, and adventure-ready features tailored to suit every lifestyle. Experience the All-New Honda Pilot Now The 2026 Honda Pilot family features redefine what it means to travel in comfort and safety. With its spacious interior, advanced safety systems, and entertainment technology, the Pilot is designed to make every journey enjoyable for the entire family. Whether you’re tackling everyday errands or embarking on weekend adventures, this family-friendly SUV in Ashland, WI, has you covered. Visit Marthaler Honda Ashland today to explore the 2026 Honda Pilot and experience its exceptional features firsthand.