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Why Honda Holds Its Value Shopping for a pre-owned vehicle at Marthaler Honda of Ashland in Ashland, WI is a smart choice. Honda holds a strong reputation for reliability, durability, and low ownership costs. Models like the Honda Civic, Accord, CR-V, and Pilot provide dependable transportation for daily driving. Understanding why these vehicles retain their value helps you shop with confidence. Reach out to our team today to discover how a well-maintained pre-owned Honda offers years of trouble-free driving. Start With the Vehicle History Report Always request a vehicle history report before proceeding. This report reveals past accidents, title issues, odometer discrepancies, and previous ownership details. Pay close attention to the number of previous owners and if the vehicle saw personal or commercial use. A quality pre-owned Honda with consistent service records remains a highly reliable option. Inspect the Exterior and Interior Carefully Walk around the car to look for uneven panel gaps, mismatched paint, or rust near the wheel wells and doors. These signs often point to past collision repairs or long-term neglect. Inside the cabin, verify all electronics work properly. Test the touchscreen, climate controls, and connectivity features like Apple CarPlay© and Android Auto©. Examine the seats, headliner, and carpeting for excessive wear. Inspect the Engine Bay A quality pre-owned Honda requires a clean engine area. Look for leaking fluids, worn belts, or battery terminal corrosion. Dark or gritty oil on the dipstick indicates missed maintenance. Ask for service records to verify routine upkeep like oil changes and tire rotations. Honda engines offer exceptional durability when given consistent upkeep. Take It for a Test Drive Never skip the test drive. Pay close attention to how the vehicle accelerates, brakes, and handles at various speeds. Listen for unusual sounds that point to underlying issues. Test the steering response to ensure the vehicle tracks straight without pulling to one side. Schedule a Pre-Purchase Inspection Having an independent mechanic inspect the vehicle before you commit is a smart final step. A qualified technician identifies invisible issues like suspension wear or developing brake problems. This small investment saves you from costly surprises down the road. Finding a quality pre-owned Honda does not need to be stressful. Thoroughly review the vehicle history, inspect the car, and take it for a test drive. The Honda lineup offers dependable options for every driver. Browse the available inventory online or visit Marthaler Honda of Ashland in Ashland, WI to connect with our team and find your perfect fit today.

When it comes to balancing rugged performance with everyday practicality, the 2026 Honda Ridgeline stands out as a top choice for drivers in Ashland, WI. This Honda pickup truck offers the perfect blend of off-road capability, advanced technology, and unmatched versatility, making it an excellent investment for adventurers and commuters alike. Whether you're navigating snowy roads or hauling gear for your next outdoor excursion, the Ridgeline delivers reliability and functionality every step of the way. Unmatched Capability and Performance The 2026 Honda Ridgeline is engineered to handle anything from tough terrain to heavy-duty tasks. Equipped with a robust 280-horsepower V-6 engine, this truck doesn’t just deliver smooth acceleration but also boasts an impressive Ridgeline towing capacity of up to 5,000 pounds. For drivers in Wisconsin, where winter conditions can be challenging, the Ridgeline's i-VTM4® All-Wheel Drive system ensures superior traction and stability. Additionally, the Intelligent Traction Management system offers four driving modes—Normal, Snow, Sand, and Mud—allowing you to adapt to various terrains with ease. Whether you're venturing off-road or towing a trailer, the Ridgeline's independent suspension system guarantees a smooth, controlled ride. Versatile Design for Work and Play The 2026 Ridgeline is designed with versatility in mind, making it a standout among Honda pickup trucks. Its dual-action tailgate and lockable In-Bed Trunk® set it apart from competitors, offering unparalleled convenience for hauling everything from tools to camping gear. The truck bed also features a scratch-resistant composite surface and a lay-flat design, perfect for transporting large items like plywood or outdoor equipment. Need extra power on the go? The available truck-bed power outlet lets you plug in tools or even a small TV for tailgating adventures. Whether you're heading to nearby Longview, WI, for a weekend getaway or tackling a home improvement project, the Ridgeline's innovative features ensure you're always prepared. Premium Comfort and Advanced Technology Inside the cabin, the 2026 Honda Ridgeline offers a spacious, upscale environment that can comfortably seat up to five passengers. Available leather-trimmed seats, a one-touch power moonroof, and tri-zone automatic climate control make every drive enjoyable, whether you're commuting through Ashland or exploring the great outdoors of Wisconsin. When it comes to technology, the 2026 Ridgeline is packed with features to keep you connected and entertained. The 9-inch Display Audio touch-screen is compatible with wireless Apple CarPlay® and Android Auto™, allowing you to access navigation, music, and messages effortlessly. Additionally, the available Honda Satellite-Linked Navigation System™ ensures you'll never lose your way, even when venturing off the grid. For added peace of mind, Honda Sensing® safety technologies come standard, including features like Adaptive Cruise Control, Lane Keeping Assist, and the Collision Mitigation Braking System™. These systems work together to help protect you and your passengers on every journey. Tailored for Ashland Drivers at Marthaler Honda At Marthaler Honda Ashland, the 2026 Ridgelin e is perfectly suited for the needs of local drivers. From its all-terrain capabilities to its premium amenities, the Ridgeline is designed to thrive in the diverse landscapes of Wisconsin. Whether you're commuting in Ashland, tackling snowy conditions in Longview, WI, or simply running weekend errands, this Honda pickup truck is ready to handle it all. Explore the various trims, including the rugged TrailSport edition with off-road-tuned suspension and all-terrain tires, or elevate your style with the sleek Black Edition featuring red ambient LED lighting. No matter which model you choose, the Ridgeline provides the durability and sophistication to match your lifestyle.

Family travel requires a vehicle that can adapt to everyone’s needs while offering style, safety, and versatility. The 2026 Honda Pilot family features deliver all that and more, making it an ideal choice for families in Ashland, WI. Whether you’re navigating daily errands or planning a cross-country road trip, the Honda Pilot ensures every journey is as comfortable as it is convenient. Redesigned Comfort and Versatility The 2026 Honda Pilot is built with families in mind, offering spacious interiors and flexible seating arrangements. With three rows of seating, this Honda Pilot family SUV comfortably accommodates up to eight passengers. The second-row seats now slide further to provide easy access to the third row, a feature parents will especially appreciate on busy school mornings or road trips. Ample cargo space is another highlight of the 2026 Pilot features, with plenty of room for groceries, sports equipment, or luggage. Additionally, the available hands-free power tailgate makes loading and unloading a breeze, even when your hands are full. Advanced Safety for Peace of Mind Safety is a top priority in any family vehicle, and the 2026 Honda Pilot doesn’t disappoint. Honda Sensing®, a suite of advanced safety technologies, comes standard on all trims. Features like Collision Mitigation Braking System™, Road Departure Mitigation System, and Adaptive Cruise Control provide an added layer of security for both driver and passengers. Parents can also rest assured knowing the Honda Pilot safety features extend to every seat. With advanced air bags, child seat anchor points, and robust structural design, the Pilot is engineered to keep your loved ones safe during every drive. Tech-Savvy Entertainment Options Keeping everyone entertained during long drives is simple with the 2026 Honda Pilot family features. The cabin comes equipped with a state-of-the-art infotainment system, offering a touchscreen interface, smartphone integration, and wireless charging. Rear-seat passengers can enjoy optional entertainment screens, perfect for streaming movies or playing games. To ensure connectivity on the go, the Pilot also includes multiple USB ports and available Wi-Fi hotspot capability. Whether you’re in Ashland, WI, or on a remote highway, your family stays connected and entertained. Rugged Yet Family-Friendly Design The rugged yet sophisticated design of the 2026 Honda Pilot makes it a standout in the family SUV category. Its off-road-ready TrailSport trim is perfect for adventurous families who love exploring Wisconsin’s scenic trails. Meanwhile, the luxurious Elite trim provides additional comfort with premium leather seating and a panoramic sunroof, offering something for everyone. For families in Ashland, WI, the Marthaler Honda Pilot lineup provides a balance of style, functionality, and adventure-ready features tailored to suit every lifestyle. Experience the All-New Honda Pilot Now The 2026 Honda Pilot family features redefine what it means to travel in comfort and safety. With its spacious interior, advanced safety systems, and entertainment technology, the Pilot is designed to make every journey enjoyable for the entire family. Whether you’re tackling everyday errands or embarking on weekend adventures, this family-friendly SUV in Ashland, WI, has you covered. Visit Marthaler Honda Ashland today to explore the 2026 Honda Pilot and experience its exceptional features firsthand.

The 2026 Honda Accord lineup offers six distinct trims designed to match a range of preferences — from essential comfort and efficiency to premium technology and hybrid performance. For drivers in Ashland, WI, this guide highlights what sets each trim apart so you can confidently explore the Accord family. LX Trim: Essential Power and Connectivity The LX is the foundation of the 2026 Accord lineup. Powered by a 192-hp turbocharged 1.5-liter four-cylinder engine with CVT and front-wheel drive, it delivers brisk everyday performance with responsive handling suited for city commutes and highway drives. Inside, the LX features a 9-inch color touchscreen with wireless Apple CarPlay® and Android Auto™ to keep you connected on the go. The Honda Sensing® suite of driver-assist technologies — including Adaptive Cruise Control, Collision Mitigation Braking System, and Lane Keeping Assist — is standard, ensuring confidence on every route. Standard 17-inch alloy wheels and LED lighting give the LX a clean, modern presence on the road. SE Trim: Elevated Presence and Standard Tech Stepping up to the SE adds notable enhancements over the LX. The SE retains the 192-hp turbocharged 1.5-liter engine and identical Honda Sensing® safety package, but upgrades the exterior and tech experience. A key distinction of the SE is its 19-inch alloy wheels with a more refined design, giving the sedan a more confident stance. The infotainment experience remains centered on the 9-inch color touchscreen with wireless smartphone integration. This trim is ideal for drivers who want the core performance of the Accord plus enhanced visual appeal and connectivity. Sport Hybrid Trim: Performance-Focused Hybrid Styling With the Sport Hybrid, the Accord transitions into electrified performance. All hybrid trims utilize Honda’s 2.0-liter four-cylinder hybrid powertrain paired with electric motors, producing 204 combined horsepower for smooth acceleration and more efficient operation than the non-hybrid models. The Sport Hybrid features 19-inch wheels with a dynamic design and exterior trim accents that emphasize its athletic character. Inside, drivers benefit from an extra-wide 12.3-inch touchscreen that prioritizes clarity and usability. This trim gives drivers a balance of spirited performance, hybrid efficiency, and distinctive styling cues. EX-L Hybrid Trim: Comfort and Premium Interior Touches The EX-L Hybrid emphasizes cabin refinement and comfort. It retains the same 204-hp hybrid powertrain as the Sport Hybrid but layers in amenities that enhance the daily driving experience. EX-L Hybrid shifts focus toward premium comfort with features such as heating for front seats, refined upholstery, and additional convenience touches like an automatic-dimming rearview mirror. The 12.3-inch touchscreen remains standard, and the hybrid drivetrain’s smooth power delivery and responsive characteristics make this trim well-suited for longer drives and daily commuting alike. Sport-L Hybrid Trim: Hybrid Efficiency With Sport-Inspired Design The Sport-L Hybrid blends the hybrid efficiency found in the EX-L with sportier design elements. It includes 19-inch matte black alloy wheels and exterior styling that reinforces its athletic presence on the road. Inside, drivers enjoy the same elevated tech and comfort features as the EX-L Hybrid, including the 12.3-inch touchscreen with wireless connectivity. The Sport-L Hybrid gives you a sport-leaning look with hybrid-focused performance and a refined interior. Touring Hybrid Trim: Advanced Technology and Highest Comfort At the top of the lineup, the Touring Hybrid merges hybrid efficiency with premium convenience and cutting-edge technology. It utilizes the hybrid 204-hp powertrain and includes the most comprehensive suite of comfort and connectivity features. The Touring Hybrid stands apart with Google built-in functionality integrated seamlessly with the 12.3-inch touchscreen, advanced infotainment, and enhanced driver-assist communication. Alexa Built-in is also available, giving occupants added voice-activated flexibility. This trim embodies the pinnacle of refinement in the Accord lineup, with an interior crafted to maximize comfort and connectivity for all occupants. Experience the 2026 Accord in Ashland, WI From the efficient LX and SE trims to the hybrid-centric Sport Hybrid, EX-L Hybrid, Sport-L Hybrid, and Touring Hybrid, the 2026 Honda Accord lineup offers a trim tailored to every driver’s priorities. Explore each model’s features in person at your local Honda dealer to find the Accord that suits your lifestyle in Ashland and beyond. Visit us at Marthaler Honda of Ashland today!

Winter in Ashland, Wisconsin, can be intense, with snow-covered roads and icy conditions challenging holiday drivers regularly. For those seeking a vehicle that combines robust off-road capability with comfort and convenience, the 2026 Honda Passport stands out as the ideal choice. From braving snowy trails and packing up your holiday shopping, this rugged SUV is well-equipped to handle it all. Honda Performance That Excels in Snow, Ice, and Rain The 2026 Honda Passport is engineered to thrive in winter weather. Powered by a 285-hp 3.5L V6 engine paired with a 10-speed automatic transmission, it offers reliable performance regardless of terrain. The second-generation i-VTM4® all-wheel drive (AWD) system provides claw-like traction on slippery surfaces, ensuring confidence when driving through snow and ice. With 8.3 inches of ground clearance and short bumper overhangs, the Passport is designed to tackle deep snow and uneven terrain without compromising stability. Additionally, features like Hill Descent Control and seven drive modes—including Snow and Sand—ensure the Passport is ready for anything winter throws your way. Honda Passport Spacious Interior and Features for Comfort Inside the 2026 Honda Passport, you'll find a cabin built for both practicality and luxury. With seating for 5 adults and nearly equal legroom in the rear seats, passengers can stretch out on long drives. Amenities like heated and ventilated front seats and an available heated steering wheel ensure you stay warm during Ashland's coldest months. Cargo space is equally impressive at a maximum of 140.6 cu. ft., with versatile storage solutions such as a modular trunk, underfloor compartments, and a 60/40 split rear seatback that transforms the Passport into a sleeping or cargo area. The hands-free access power tailgate adds convenience for loading shopping bags or outdoor gear, while multiple USB-C ports and wireless charging keep everyone connected on the go. Honda Passport : Rugged Yet Stylish Design When it comes to design, the 2026 Honda Passport offers bold aesthetics paired with functional details. Its protective bumpers and durable roof rails not only enhance its rugged appeal but also provide utility for carrying extra gear, making it perfect for winter adventures. LED headlights and fog lights come standard, improving visibility in low-light conditions and enhancing safety during snowstorms. The available TrailSport trim elevates the Passport's off-road readiness with all-terrain tires, skid plates, and recovery hooks, while still maintaining the refined style you'd expect from a Honda. Whether you're navigating the icy streets of Ashland or embarking on a weekend getaway, this SUV ensures you do so in style and confidence. Honda Passport Advanced Technology for Every Drive Connectivity and convenience are at the forefront of the 2026 Honda Passport. A standard 12.3” infotainment touchscreen with Google built-in and Alexa built-in lets you access Google Maps, Assistant, and even streaming apps like Max and Prime Video. Wireless Apple CarPlay® and Android Auto™ compatibility simplify smartphone integration, while the available 12-speaker Bose® Premium Sound System provides crisp audio quality for your favorite playlists. On top of that, standard wireless charging keeps you powered up and your cabin free of cord clutter. For added peace of mind during your winter journeys, the Honda Sensing® suite of safety features is standard. Adaptive Cruise Control, Collision Mitigation Braking System™, and a Blind Spot Information System are just a few of the tools that work to keep you safe during every drive. Visit Marthaler Honda of Ashland- Your Local Honda Dealer The 2026 Honda Passport is more than just a rugged SUV—it's a versatile companion perfect for winter weather, holiday shopping, and beyond. With its advanced performance features, spacious and comfortable interior, and cutting-edge technology, it meets the needs of drivers in Ashland, WI, and beyond. Ready to experience the 2026 Honda Passport for yourself? Visit Marthaler Honda Ashland today or explore our inventory online at Marthaler Honda of Ashland.

When it's time to upgrade your vehicle, trading in your current car can be one of the easiest and most rewarding options. Drivers in Ashland, WI, and beyond trust Marthaler Honda Ashland to make this process smooth and hassle-free, helping you seamlessly transition into a new or pre-owned vehicle. Whether you're considering upgrading to a new Honda or exploring options for a used car trade-in, we're here to guide you every step of the way. Why Trade In Your Vehicle? Trading in your vehicle is a smart way to reduce the cost of your next car, saving you both time and effort. Rather than navigating the complexities of selling privately, a trade-in allows you to apply the value of your current vehicle directly toward your next purchase. At Marthaler Honda Ashland, we ensure this process is simple and transparent, offering a fair appraisal based on your car’s condition, market demand, and other key factors. For Ashland drivers, trading in your car makes upgrading to models like the 2026 Honda CR-V—designed for adventure—or the stylish 2026 Honda HR-V an easy transition, with minimal hassle and maximum value. The Benefits of Upgrading to a New Honda A trade-in isn’t just about getting a fair price for your car; it's your ticket to a better driving experience. Upgrading to a new Honda means enjoying cutting-edge technology, advanced safety features, superior fuel efficiency, and top-tier performance. Models like the 2025 Honda Accord and the 2026 Honda Civic Sedan Hybrid combine elegance, innovation, and eco-friendly engineering, making your upgrade a worthy investment. Honda’s reputation for reliability and long-lasting performance means you're driving a vehicle designed to go the distance. When you trade in your car at Marthaler Honda Ashland, our team is ready to help match you with the perfect vehicle that suits your lifestyle and needs. How a Used Car Trade-In Works If you're considering a used car trade-in, the process is easier than you think. At Marthaler Honda Ashland, we start with a thorough evaluation of your current vehicle. This includes assessing factors like age, mileage, mechanical condition, and exterior appearance. We also factor in current market trends to ensure that you get a competitive and fair offer. Once the appraisal is complete, you can choose to apply the trade-in value toward a new Honda or a certified pre-owned vehicle. With options like the 2025 Honda Pilot or the 2026 Honda Ridgeline, your next adventure is just a trade-in away. Why Choose Marthaler Honda Ashland for Your Trade-In? At Marthaler Honda Ashland, we’re committed to transparency and customer satisfaction. Trading in your vehicle with us means partnering with a dealership that values your time and trust. We provide accurate appraisals, answer all your questions, and ensure that you leave our dealership happy—whether that’s behind the wheel of a new Honda Prologue or a pre-owned Honda Odyssey. For customers throughout Ashland, WI, Marthaler Honda is more than just a place to trade in your car; it’s a destination for exploring the endless possibilities of your next vehicle. Conclusion Trading in your vehicle at Marthaler Honda Ashland is a convenient and smart way to make your next car purchase more affordable and less stressful. Whether you're upgrading to a brand-new Honda or looking to maximize the value of your used car trade-in, we're here to help you find the perfect fit for your needs. Visit us in Ashland, WI today, or explore our inventory online at Marthaler Honda Ashland. Let us help you take the first step toward your next adventure!