When it’s time to upgrade your vehicle, trading in your current car can be one of the easiest and most rewarding options. Drivers in Ashland, WI, and beyond trust Marthaler Honda Ashland to make this process smooth and hassle-free, helping you seamlessly transition into a new or pre-owned vehicle. Whether you’re considering upgrading to a new Honda or exploring options for a used car trade-in, we’re here to guide you every step of the way.
Why Trade In Your Vehicle?
Trading in your vehicle is a smart way to reduce the cost of your next car, saving you both time and effort. Rather than navigating the complexities of selling privately, a trade-in allows you to apply the value of your current vehicle directly toward your next purchase. At Marthaler Honda Ashland, we ensure this process is simple and transparent, offering a fair appraisal based on your car’s condition, market demand, and other key factors.
For Ashland drivers, trading in your car makes upgrading to models like the 2026 Honda CR-V—designed for adventure—or the stylish 2026 Honda HR-V an easy transition, with minimal hassle and maximum value.
The Benefits of Upgrading to a New Honda
A trade-in isn’t just about getting a fair price for your car; it’s your ticket to a better driving experience. Upgrading to a new Honda means enjoying cutting-edge technology, advanced safety features, superior fuel efficiency, and top-tier performance. Models like the 2025 Honda Accord and the 2026 Honda Civic Sedan Hybrid combine elegance, innovation, and eco-friendly engineering, making your upgrade a worthy investment.
Honda’s reputation for reliability and long-lasting performance means you’re driving a vehicle designed to go the distance. When you trade in your car at Marthaler Honda Ashland, our team is ready to help match you with the perfect vehicle that suits your lifestyle and needs.
How a Used Car Trade-In Works
If you’re considering a used car trade-in, the process is easier than you think. At Marthaler Honda Ashland, we start with a thorough evaluation of your current vehicle. This includes assessing factors like age, mileage, mechanical condition, and exterior appearance. We also factor in current market trends to ensure that you get a competitive and fair offer.
Once the appraisal is complete, you can choose to apply the trade-in value toward a new Honda or a certified pre-owned vehicle. With options like the 2025 Honda Pilot or the 2026 Honda Ridgeline, your next adventure is just a trade-in away.
Why Choose Marthaler Honda Ashland for Your Trade-In?
At Marthaler Honda Ashland, we’re committed to transparency and customer satisfaction. Trading in your vehicle with us means partnering with a dealership that values your time and trust. We provide accurate appraisals, answer all your questions, and ensure that you leave our dealership happy—whether that’s behind the wheel of a new Honda Prologue or a pre-owned Honda Odyssey.
For customers throughout Ashland, WI, Marthaler Honda is more than just a place to trade in your car; it’s a destination for exploring the endless possibilities of your next vehicle.
Conclusion
Trading in your vehicle at Marthaler Honda Ashland is a convenient and smart way to make your next car purchase more affordable and less stressful. Whether you’re upgrading to a brand-new Honda or looking to maximize the value of your used car trade-in, we’re here to help you find the perfect fit for your needs.
Visit us in Ashland, WI today, or explore our inventory online at Marthaler Honda Ashland. Let us help you take the first step toward your next adventure!

