When it comes to balancing rugged performance with everyday practicality, the 2026 Honda Ridgeline stands out as a top choice for drivers in Ashland, WI. This Honda pickup truck offers the perfect blend of off-road capability, advanced technology, and unmatched versatility, making it an excellent investment for adventurers and commuters alike. Whether you’re navigating snowy roads or hauling gear for your next outdoor excursion, the Ridgeline delivers reliability and functionality every step of the way.

Unmatched Capability and Performance

The 2026 Honda Ridgeline is engineered to handle anything from tough terrain to heavy-duty tasks. Equipped with a robust 280-horsepower V-6 engine, this truck doesn’t just deliver smooth acceleration but also boasts an impressive Ridgeline towing capacity of up to 5,000 pounds. For drivers in Wisconsin, where winter conditions can be challenging, the Ridgeline’s i-VTM4® All-Wheel Drive system ensures superior traction and stability.

Additionally, the Intelligent Traction Management system offers four driving modes—Normal, Snow, Sand, and Mud—allowing you to adapt to various terrains with ease. Whether you’re venturing off-road or towing a trailer, the Ridgeline’s independent suspension system guarantees a smooth, controlled ride.

Versatile Design for Work and Play

The 2026 Ridgeline is designed with versatility in mind, making it a standout among Honda pickup trucks. Its dual-action tailgate and lockable In-Bed Trunk® set it apart from competitors, offering unparalleled convenience for hauling everything from tools to camping gear. The truck bed also features a scratch-resistant composite surface and a lay-flat design, perfect for transporting large items like plywood or outdoor equipment.

Need extra power on the go? The available truck-bed power outlet lets you plug in tools or even a small TV for tailgating adventures. Whether you’re heading to nearby Longview, WI, for a weekend getaway or tackling a home improvement project, the Ridgeline’s innovative features ensure you’re always prepared.

Premium Comfort and Advanced Technology

Inside the cabin, the 2026 Honda Ridgeline offers a spacious, upscale environment that can comfortably seat up to five passengers. Available leather-trimmed seats, a one-touch power moonroof, and tri-zone automatic climate control make every drive enjoyable, whether you’re commuting through Ashland or exploring the great outdoors of Wisconsin.

When it comes to technology, the 2026 Ridgeline is packed with features to keep you connected and entertained. The 9-inch Display Audio touch-screen is compatible with wireless Apple CarPlay® and Android Auto™, allowing you to access navigation, music, and messages effortlessly. Additionally, the available Honda Satellite-Linked Navigation System™ ensures you’ll never lose your way, even when venturing off the grid.

For added peace of mind, Honda Sensing® safety technologies come standard, including features like Adaptive Cruise Control, Lane Keeping Assist, and the Collision Mitigation Braking System™. These systems work together to help protect you and your passengers on every journey.

Tailored for Ashland Drivers at Marthaler Honda

At Marthaler Honda Ashland, the 2026 Ridgeline is perfectly suited for the needs of local drivers. From its all-terrain capabilities to its premium amenities, the Ridgeline is designed to thrive in the diverse landscapes of Wisconsin. Whether you’re commuting in Ashland, tackling snowy conditions in Longview, WI, or simply running weekend errands, this Honda pickup truck is ready to handle it all. Explore the various trims, including the rugged TrailSport edition with off-road-tuned suspension and all-terrain tires, or elevate your style with the sleek Black Edition featuring red ambient LED lighting. No matter which model you choose, the Ridgeline provides the durability and sophistication to match your lifestyle.

Your Honda’s brakes are one of its most critical safety components, ensuring you can stop quickly and avoid accidents. Regular Honda brake service not only preserves your vehicle’s performance but also keeps you and your passengers safe on the road. Whether you’re commuting in Ashland, WI, or embarking on a long road trip, well-maintained brakes provide the peace of mind every driver deserves.

Brake systems require more than just occasional attention. From the pads and rotors to the brake fluid, every component works together to ensure effective stopping power. Neglecting routine brake maintenance, such as a brake inspection service or necessary repairs, can lead to reduced braking efficiency and costly repairs down the line.

What Does a Comprehensive Honda Brake Service Include?

At Marthaler Honda in Ashland, WI, our Honda brake service ensures every element of your brake system is thoroughly examined and maintained. Here’s what you can expect:

– Brake Inspection Service: Our technicians assess the condition of your brake pads, rotors, and calipers to identify wear or damage.

– Brake Fluid Change Ashland: Over time, brake fluid absorbs moisture, which can reduce its effectiveness. Regular replacements help maintain optimal braking performance.

– Brake Pad Replacement: Worn brake pads compromise stopping power and can damage rotors if left unchecked.  

These services are part of an overall brake maintenance routine for Honda vehicles, designed to keep your car performing safely and efficiently.

Signs It’s Time for Brake Maintenance on Your Honda

Recognizing the signs that your brakes need attention can prevent potential hazards. If you notice any of the following symptoms, it’s time to schedule a Honda brake service:  

– Squealing or grinding noises when braking

– A spongy or soft brake pedal

– Vibration or pulsation when applying the brakes

– Increased stopping distance

Regular Honda safety checks, including brake inspections, can help catch these issues early and ensure your vehicle remains reliable.

The Role of Brake Service in Honda Safety Checks

Brake service plays a vital role in overall Honda safety checks. During these inspections, technicians evaluate the health of your entire braking system, ensuring it meets Honda’s high safety standards. At Marthaler Honda in Ashland, our team uses genuine Honda parts and follows factory guidelines, guaranteeing your brakes perform as originally designed.

By combining routine brake inspections with other essential services, such as tire rotations and fluid checks, you’re investing in the longevity and safety of your vehicle.

See Marthaler Honda Ashland for All Your Service Needs

Prioritizing Honda brake service is essential for maintaining your vehicle’s efficiency and safety. From brake fluid changes in Ashland to complete inspections, proper care ensures your Honda performs reliably in all conditions. Trust the experts at Marthaler Honda in Ashland, WI, for all your brake maintenance needs. Schedule your service today and drive with confidence knowing your Honda is in expert hands.

Family travel requires a vehicle that can adapt to everyone’s needs while offering style, safety, and versatility. The 2026 Honda Pilot family features deliver all that and more, making it an ideal choice for families in Ashland, WI. Whether you’re navigating daily errands or planning a cross-country road trip, the Honda Pilot ensures every journey is as comfortable as it is convenient.

Redesigned Comfort and Versatility

The 2026 Honda Pilot is built with families in mind, offering spacious interiors and flexible seating arrangements. With three rows of seating, this Honda Pilot family SUV comfortably accommodates up to eight passengers. The second-row seats now slide further to provide easy access to the third row, a feature parents will especially appreciate on busy school mornings or road trips.

Ample cargo space is another highlight of the 2026 Pilot features, with plenty of room for groceries, sports equipment, or luggage. Additionally, the available hands-free power tailgate makes loading and unloading a breeze, even when your hands are full.

Advanced Safety for Peace of Mind

Safety is a top priority in any family vehicle, and the 2026 Honda Pilot doesn’t disappoint. Honda Sensing®, a suite of advanced safety technologies, comes standard on all trims. Features like Collision Mitigation Braking System™, Road Departure Mitigation System, and Adaptive Cruise Control provide an added layer of security for both driver and passengers.

Parents can also rest assured knowing the Honda Pilot safety features extend to every seat. With advanced air bags, child seat anchor points, and robust structural design, the Pilot is engineered to keep your loved ones safe during every drive.

Tech-Savvy Entertainment Options

Keeping everyone entertained during long drives is simple with the 2026 Honda Pilot family features. The cabin comes equipped with a state-of-the-art infotainment system, offering a touchscreen interface, smartphone integration, and wireless charging. Rear-seat passengers can enjoy optional entertainment screens, perfect for streaming movies or playing games.

To ensure connectivity on the go, the Pilot also includes multiple USB ports and available Wi-Fi hotspot capability. Whether you’re in Ashland, WI, or on a remote highway, your family stays connected and entertained.

Rugged Yet Family-Friendly Design

The rugged yet sophisticated design of the 2026 Honda Pilot makes it a standout in the family SUV category. Its off-road-ready TrailSport trim is perfect for adventurous families who love exploring Wisconsin’s scenic trails. Meanwhile, the luxurious Elite trim provides additional comfort with premium leather seating and a panoramic sunroof, offering something for everyone.

For families in Ashland, WI, the Marthaler Honda Pilot lineup provides a balance of style, functionality, and adventure-ready features tailored to suit every lifestyle.

Experience the All-New Honda Pilot Now

The 2026 Honda Pilot family features redefine what it means to travel in comfort and safety. With its spacious interior, advanced safety systems, and entertainment technology, the Pilot is designed to make every journey enjoyable for the entire family.

Whether you’re tackling everyday errands or embarking on weekend adventures, this family-friendly SUV in Ashland, WI, has you covered. Visit Marthaler Honda Ashland today to explore the 2026 Honda Pilot and experience its exceptional features firsthand.

The 2026 Honda Accord lineup offers six distinct trims designed to match a range of preferences — from essential comfort and efficiency to premium technology and hybrid performance. For drivers in Ashland, WI, this guide highlights what sets each trim apart so you can confidently explore the Accord family. 

LX Trim: Essential Power and Connectivity 

The LX is the foundation of the 2026 Accord lineup. Powered by a 192-hp turbocharged 1.5-liter four-cylinder engine with CVT and front-wheel drive, it delivers brisk everyday performance with responsive handling suited for city commutes and highway drives.  

Inside, the LX features a 9-inch color touchscreen with wireless Apple CarPlay® and Android Auto™ to keep you connected on the go. The Honda Sensing® suite of driver-assist technologies — including Adaptive Cruise Control, Collision Mitigation Braking System, and Lane Keeping Assist — is standard, ensuring confidence on every route.  

Standard 17-inch alloy wheels and LED lighting give the LX a clean, modern presence on the road.  

SE Trim: Elevated Presence and Standard Tech 

Stepping up to the SE adds notable enhancements over the LX. The SE retains the 192-hp turbocharged 1.5-liter engine and identical Honda Sensing® safety package, but upgrades the exterior and tech experience.  

A key distinction of the SE is its 19-inch alloy wheels with a more refined design, giving the sedan a more confident stance. The infotainment experience remains centered on the 9-inch color touchscreen with wireless smartphone integration.  

This trim is ideal for drivers who want the core performance of the Accord plus enhanced visual appeal and connectivity. 

Sport Hybrid Trim: Performance-Focused Hybrid Styling 

With the Sport Hybrid, the Accord transitions into electrified performance. All hybrid trims utilize Honda’s 2.0-liter four-cylinder hybrid powertrain paired with electric motors, producing 204 combined horsepower for smooth acceleration and more efficient operation than the non-hybrid models.  

The Sport Hybrid features 19-inch wheels with a dynamic design and exterior trim accents that emphasize its athletic character. Inside, drivers benefit from an extra-wide 12.3-inch touchscreen that prioritizes clarity and usability.  

This trim gives drivers a balance of spirited performance, hybrid efficiency, and distinctive styling cues. 

EX-L Hybrid Trim: Comfort and Premium Interior Touches 

The EX-L Hybrid emphasizes cabin refinement and comfort. It retains the same 204-hp hybrid powertrain as the Sport Hybrid but layers in amenities that enhance the daily driving experience.  

EX-L Hybrid shifts focus toward premium comfort with features such as heating for front seats, refined upholstery, and additional convenience touches like an automatic-dimming rearview mirror.  

The 12.3-inch touchscreen remains standard, and the hybrid drivetrain’s smooth power delivery and responsive characteristics make this trim well-suited for longer drives and daily commuting alike.  

Sport-L Hybrid Trim: Hybrid Efficiency With Sport-Inspired Design 

The Sport-L Hybrid blends the hybrid efficiency found in the EX-L with sportier design elements. It includes 19-inch matte black alloy wheels and exterior styling that reinforces its athletic presence on the road.  

Inside, drivers enjoy the same elevated tech and comfort features as the EX-L Hybrid, including the 12.3-inch touchscreen with wireless connectivity. The Sport-L Hybrid gives you a sport-leaning look with hybrid-focused performance and a refined interior.  

Touring Hybrid Trim: Advanced Technology and Highest Comfort 

At the top of the lineup, the Touring Hybrid merges hybrid efficiency with premium convenience and cutting-edge technology. It utilizes the hybrid 204-hp powertrain and includes the most comprehensive suite of comfort and connectivity features.  

The Touring Hybrid stands apart with Google built-in functionality integrated seamlessly with the 12.3-inch touchscreen, advanced infotainment, and enhanced driver-assist communication. Alexa Built-in is also available, giving occupants added voice-activated flexibility.  

This trim embodies the pinnacle of refinement in the Accord lineup, with an interior crafted to maximize comfort and connectivity for all occupants. 

Experience the 2026 Accord in Ashland, WI 

From the efficient LX and SE trims to the hybrid-centric Sport Hybrid, EX-L Hybrid, Sport-L Hybrid, and Touring Hybrid, the 2026 Honda Accord lineup offers a trim tailored to every driver’s priorities. Explore each model’s features in person at your local Honda dealer to find the Accord that suits your lifestyle in Ashland and beyond. Visit us at Marthaler Honda of Ashland today!

What is the Honda Warranty?


When you purchase a new Honda vehicle, you’re backed by one of the most comprehensive warranty packages in the industry. The Honda Warranty ensures peace of mind, offering protection against unexpected repairs and keeping your vehicle operating at its best. Drivers in Ashland, WI, can rely on this coverage as part of Honda’s commitment to quality and reliability.

The standard New Honda Warranty includes a 3-year/36,000-mile Limited Vehicle Warranty and a 5-year/60,000-mile Powertrain Limited Warranty. These warranties cover most major components of your vehicle, from engine parts to electrical systems, giving you confidence on the road.

Key Benefits Included in a New Honda Warranty
Honda is renowned for engineering durable vehicles like the 2026 Honda lineup, and the warranty coverage enhances this reliability. Here’s what is typically included in a New Honda Warranty:

– 3-Year/36,000-Mile Limited Vehicle Warranty: Covers repairs for defects in materials or workmanship found in most parts of the vehicle, excluding wear-and-tear items like tires or brake pads.
– 5-Year/60,000-Mile Powertrain Warranty: Protects essential components like the engine, transmission, and drivetrain.
– Rust Perforation Warranty: A 5-year, unlimited-mileage warranty that covers rust-through corrosion on body panels.
– Roadside Assistance: Included with many new Honda vehicles, offering services like towing, lockout assistance, and battery jump-starts.

These warranties are designed to provide comprehensive protection, ensuring that your 2026 Honda remains reliable and efficient for years to come.

Why the Honda Warranty Matters for 2026 Honda Models


The 2026 Honda lineup, featuring models like the Prelude Hybrid and CR-V Hybrid, introduces cutting-edge technologies and electrified performance. With these advancements, the Honda Warranty becomes even more critical. It not only protects traditional components but also covers hybrid-specific systems like the battery pack and electric motor under Honda’s **8-year/100,000-mile High-Voltage Battery Warranty.**

For drivers in Ashland, WI, this means that whether you’re navigating city streets or exploring nearby trails, you can trust your Honda to deliver exceptional performance backed by stellar warranty coverage.

How to Maximize Your Honda Warranty Coverage


To get the most out of your Honda Warranty, regular maintenance is key. Honda recommends following the Maintenance Minder system built into your vehicle for timely service reminders. Additionally, only authorized Honda service centers, like Marthaler Honda Ashland, should handle warranty-covered repairs to ensure your coverage remains intact.

If you’re considering a 2026 Honda or any other model from the lineup, knowing your warranty coverage will help you make informed decisions about your vehicle’s care and longevity.

Visit Marthaler Honda Ashland in Ashland, WI


The Honda Warranty offers unmatched peace of mind for drivers, particularly those investing in the innovative 2026 Honda models. From the 3-year/36,000-mile Limited Vehicle Warranty to the extended hybrid system coverage, Honda stands behind its vehicles with confidence.

For more information about the New Honda Warranty or to explore the 2026 Honda lineup, visit Marthaler Honda Ashland in Ashland, WI. Our team is ready to help you drive away with assurance and reliability.

Why Regular Oil Changes Are Essential for Your Honda

When it comes to maintaining the longevity and performance of your vehicle, routine oil changes are non-negotiable. A regular Honda oil change not only keeps your engine lubricated but also ensures optimal efficiency and reliability. Neglecting this essential service can lead to increased engine wear, reduced fuel efficiency, and costly repairs down the road.

For drivers in Ashland, WI, staying on top of Honda maintenance is key, especially with the diverse weather conditions that can affect your vehicle’s performance. Whether you’re navigating snowy roads in winter or enjoying summer road trips, clean engine oil helps your Honda perform at its best in every season.

Signs It’s Time for a Honda Oil Change

Routine oil changes are recommended every 5,000 to 7,500 miles, depending on your vehicle model and driving habits. However, certain signs may indicate you need an oil change sooner:

– The oil change warning light is illuminated on your dashboard.
– You notice dark, dirty oil when checking the dipstick.
– Your engine is noisier than usual or seems to be running less smoothly.
– There’s a noticeable decrease in fuel efficiency.

If you’re experiencing any of these issues, it’s time to schedule service at your trusted Honda service center. At Marthaler Honda Ashland, our certified technicians specialize in Honda maintenance, ensuring your vehicle gets the care it deserves.

Benefits of Choosing a Certified Honda Service Center

When you choose a certified Honda service center like Marthaler Honda Ashland, you gain access to expert care tailored specifically for your vehicle. Our team uses genuine OEM parts and Honda-approved oil types to maintain your car’s peak performance.

Additionally, our technicians are trained to provide comprehensive Honda service tips, helping you understand your vehicle’s needs and how to care for it between scheduled services. We also offer convenient online tools to schedule service, making it easy for you to plan your next Honda oil change.

For those in neighboring areas, such as Helena, this level of expertise ensures that your Honda oil change is carried out with precision and care, giving you peace of mind on every drive.

How to Schedule Your Next Honda Oil Change

Scheduling your next Honda oil change in Ashland, WI, is simple and hassle-free. At Marthaler Honda Ashland, we prioritize convenience and efficiency, offering a user-friendly online system to book your appointment.

Our service center is equipped to handle everything from routine oil changes to more complex Honda maintenance needs. Whether you’re a long-time Honda owner or new to the brand, our team is here to guide you through every step of the process.

Winter in Ashland, Wisconsin, can be intense, with snow-covered roads and icy conditions challenging holiday drivers regularly. For those seeking a vehicle that combines robust off-road capability with comfort and convenience, the 2026 Honda Passport stands out as the ideal choice. From braving snowy trails and packing up your holiday shopping, this rugged SUV is well-equipped to handle it all.  

Honda Performance That Excels in Snow, Ice, and Rain  

The 2026 Honda Passport is engineered to thrive in winter weather. Powered by a 285-hp 3.5L V6 engine paired with a 10-speed automatic transmission, it offers reliable performance regardless of terrain. The second-generation i-VTM4® all-wheel drive (AWD) system provides claw-like traction on slippery surfaces, ensuring confidence when driving through snow and ice.  

With 8.3 inches of ground clearance and short bumper overhangs, the Passport is designed to tackle deep snow and uneven terrain without compromising stability. Additionally, features like Hill Descent Control and seven drive modes—including Snow and Sand—ensure the Passport is ready for anything winter throws your way.  

Honda Passport Spacious Interior and Features for Comfort  

Inside the 2026 Honda Passport, you’ll find a cabin built for both practicality and luxury. With seating for 5 adults and nearly equal legroom in the rear seats, passengers can stretch out on long drives. Amenities like heated and ventilated front seats and an available heated steering wheel ensure you stay warm during Ashland’s coldest months.  

Cargo space is equally impressive at a maximum of 140.6 cu. ft., with versatile storage solutions such as a modular trunk, underfloor compartments, and a 60/40 split rear seatback that transforms the Passport into a sleeping or cargo area. The hands-free access power tailgate adds convenience for loading shopping bags or outdoor gear, while multiple USB-C ports and wireless charging keep everyone connected on the go.  

Honda Passport : Rugged Yet Stylish Design  

When it comes to design, the 2026 Honda Passport offers bold aesthetics paired with functional details. Its protective bumpers and durable roof rails not only enhance its rugged appeal but also provide utility for carrying extra gear, making it perfect for winter adventures. LED headlights and fog lights come standard, improving visibility in low-light conditions and enhancing safety during snowstorms.  

The available TrailSport trim elevates the Passport’s off-road readiness with all-terrain tires, skid plates, and recovery hooks, while still maintaining the refined style you’d expect from a Honda. Whether you’re navigating the icy streets of Ashland or embarking on a weekend getaway, this SUV ensures you do so in style and confidence.  

Honda Passport Advanced Technology for Every Drive  

Connectivity and convenience are at the forefront of the 2026 Honda Passport. A standard 12.3” infotainment touchscreen with Google built-in and Alexa built-in lets you access Google Maps, Assistant, and even streaming apps like Max and Prime Video. Wireless Apple CarPlay® and Android Auto™ compatibility simplify smartphone integration, while the available 12-speaker Bose® Premium Sound System provides crisp audio quality for your favorite playlists. On top of that, standard wireless charging keeps you powered up and your cabin free of cord clutter.  

For added peace of mind during your winter journeys, the Honda Sensing® suite of safety features is standard. Adaptive Cruise Control, Collision Mitigation Braking System™, and a Blind Spot Information System are just a few of the tools that work to keep you safe during every drive.  

Visit Marthaler Honda of Ashland- Your Local Honda Dealer

The 2026 Honda Passport is more than just a rugged SUV—it’s a versatile companion perfect for winter weather, holiday shopping, and beyond. With its advanced performance features, spacious and comfortable interior, and cutting-edge technology, it meets the needs of drivers in Ashland, WI, and beyond.  

Ready to experience the 2026 Honda Passport for yourself? Visit Marthaler Honda Ashland today or explore our inventory online at Marthaler Honda of Ashland.

When it comes to hitting the road for holiday adventures, selecting the right vehicle can make all the difference. The 2026 Honda SUV lineup is engineered to deliver comfort, capability, and efficiency, making it ideal for those festive road trips. Whether you’re exploring the scenic routes around Ashland, Wisconsin, or visiting long-distance loved ones, these SUVs are ready to elevate your journey.  

Why Choose a 2026 Honda SUV for Your Holiday Road Trip?  

The 2026 Honda SUVs stand out not just for their stylish designs but also for their performance and practicality. With spacious interiors, advanced safety features, and hybrid options, these vehicles cater to families and adventurers alike. For instance, the 2026 Honda CR-V offers a newly introduced hybrid trim for eco-conscious drivers, while the Pilot continues to be a leader in adventure-ready versatility.  

Honda SUVs are also equipped with cutting-edge technology including advanced infotainment systems and driver-assist features, ensuring you stay connected and safe throughout your trip. Whether you’re loading up holiday gifts or packing for a snowy escape, these models adapt seamlessly to your needs.  

Featured Models: 2026 Honda SUVs:  

2026 Honda CR-V  

The 2026 Honda CR-V is a masterclass in combining style and functionality. Its hybrid trim not only enhances fuel efficiency but also provides an eco-friendly option for those long drives through Wisconsin’s picturesque landscape. The TrailSport version, especially in the striking Ash Green Metallic, is perfect for those looking to blend off-road capability with everyday convenience.  

2026 Honda Pilot  

For larger families or groups, the 2026 Honda Pilot is a top contender. Designed to be “adventure-ready,” this SUV boasts ample seating and cargo space, accessible through an available hands-free power tailgate. The stowable 2nd-row center seat pops up for last-minute companions. Whether you’re toting the family around Ashland—in any weather—or heading to a lakeside cabin, the Pilot ensures a smooth and secure ride.  

2026 Honda Passport  

Dubbed Honda’s most rugged SUV yet, the 2026 Passport is perfect for those seeking adventure. With features like all-wheel drive, 8.3 inches of ground clearance, Trail Info pages, and more off-road capabilities, this model is built to handle diverse terrains. It’s an excellent choice for outdoor enthusiasts.  

Planning Your Honda SUV Holiday Road Trip from Ashland, WI  

Embarking on a holiday journey in one of Marthaler Honda Ashland’s 2026 models guarantees more than just a comfortable ride—it ensures peace of mind. These SUVs come equipped with Honda Genuine Accessories, allowing you to customize your vehicle for added convenience, such as roof racks for extra luggage or all-weather floor mats for snowy conditions.  

Moreover, the advanced safety features in these vehicles, like adaptive cruise control and collision mitigation braking systems, are perfect for navigating busy holiday traffic. The inclusion of hybrid trims across several models also means you’ll save on fuel without sacrificing performance.  

Visit Marthaler Honda of Ashland – Shop New Honda SUVs

The 2026 Honda SUVs lineup offers something for every holiday traveler, from the eco-friendly CR-V Hybrid to the rugged capabilities of the Passport. Each model is designed to make your holiday road trip from Ashland, WI, as enjoyable and stress-free as possible.  

Visit Marthaler Honda Ashland today to explore these versatile 2026 models and find the perfect Honda SUV for your next adventure! 

Shopping for a new or pre-owned Honda is exciting, but finding the right financing option is just as important. At Marthaler Honda Ashland, we make the process seamless with the help of our dedicated Honda Finance center. Whether you’re looking for a new Honda CR-V, Accord, or Civic, our team is here to help you secure a financing solution that fits your budget and lifestyle. Let’s dive into the benefits of Honda Finance and why it’s the perfect choice for drivers in Ashland, WI.

Why Choose Honda Finance?

Honda Finance offers a streamlined and customer-focused approach to vehicle financing. With competitive rates, flexible terms, and exclusive offers, it’s designed to make owning a Honda accessible for all. Whether you’re buying or leasing, Honda Finance simplifies every step, ensuring you get the best value for your money.

For customers in Ashland, Wisconsin, the advantages of Honda Finance are clear. From tailored payment plans to loyalty programs, you can trust that you’re in good hands. Plus, with tools like online payment estimators and pre-approval applications, managing your financing is easier than ever.

The Benefits of a Honda Finance Center

One of the greatest benefits of working with the Honda Finance center at Marthaler Honda Ashland is personalized service. Our finance experts work with you to understand your unique needs, whether you’re a first-time buyer or upgrading to the latest Honda model. Here’s what you can expect:

– Flexible Loan and Lease Options: Honda Finance provides terms ranging from short-term leases to long-term loans, giving you the freedom to choose what works best for you.
– Special Offers and Incentives: Take advantage of exclusive deals like low APR financing or loyalty discounts, which are only available through Honda Finance.
– Transparent Process: Our team ensures that you fully understand your financing terms, so there are no surprises down the road.

By utilizing the Honda Finance center at Marthaler Honda Ashland, you can enjoy a stress-free car-buying experience and drive away in the Honda of your dreams.

Honda Financing in Ashland: What Sets It Apart?

When you choose Honda financing in Ashland, you’re not just getting access to great rates—you’re also gaining peace of mind. Here’s what makes Honda financing in Ashland stand out:

– Local Expertise: At Marthaler Honda Ashland, we understand the financial needs of our community and work to provide solutions that match.
– Convenient Online Tools: From calculating payments to applying for pre-approval, Honda financing offers digital tools to make the process efficient and straightforward.
– Trusted Honda Quality: Financing through Honda means you’re backed by a company known for its reliability and customer satisfaction.

Whether you’re commuting through Ashland or exploring the beautiful landscapes of Wisconsin, Honda financing gives you the confidence to enjoy every mile.

Start Your Journey with Honda Finance Today

At Marthaler Honda Ashland, we’re committed to making your car-buying journey as smooth and enjoyable as possible. With the support of our Honda Finance center, you can take advantage of flexible options and exclusive benefits tailored to your needs.

Ready to explore the possibilities? Visit our dealership in Ashland, WI, or check out our website to learn more about Honda Finance and how it can help you drive home in the perfect Honda for your lifestyle.


When it’s time to upgrade your vehicle, trading in your current car can be one of the easiest and most rewarding options. Drivers in Ashland, WI, and beyond trust Marthaler Honda Ashland to make this process smooth and hassle-free, helping you seamlessly transition into a new or pre-owned vehicle. Whether you’re considering upgrading to a new Honda or exploring options for a used car trade-in, we’re here to guide you every step of the way.

Why Trade In Your Vehicle?

Trading in your vehicle is a smart way to reduce the cost of your next car, saving you both time and effort. Rather than navigating the complexities of selling privately, a trade-in allows you to apply the value of your current vehicle directly toward your next purchase. At Marthaler Honda Ashland, we ensure this process is simple and transparent, offering a fair appraisal based on your car’s condition, market demand, and other key factors.

For Ashland drivers, trading in your car makes upgrading to models like the 2026 Honda CR-V—designed for adventure—or the stylish 2026 Honda HR-V an easy transition, with minimal hassle and maximum value.

The Benefits of Upgrading to a New Honda

A trade-in isn’t just about getting a fair price for your car; it’s your ticket to a better driving experience. Upgrading to a new Honda means enjoying cutting-edge technology, advanced safety features, superior fuel efficiency, and top-tier performance. Models like the 2025 Honda Accord and the 2026 Honda Civic Sedan Hybrid combine elegance, innovation, and eco-friendly engineering, making your upgrade a worthy investment.

Honda’s reputation for reliability and long-lasting performance means you’re driving a vehicle designed to go the distance. When you trade in your car at Marthaler Honda Ashland, our team is ready to help match you with the perfect vehicle that suits your lifestyle and needs.

How a Used Car Trade-In Works

If you’re considering a used car trade-in, the process is easier than you think. At Marthaler Honda Ashland, we start with a thorough evaluation of your current vehicle. This includes assessing factors like age, mileage, mechanical condition, and exterior appearance. We also factor in current market trends to ensure that you get a competitive and fair offer.

Once the appraisal is complete, you can choose to apply the trade-in value toward a new Honda or a certified pre-owned vehicle. With options like the 2025 Honda Pilot or the 2026 Honda Ridgeline, your next adventure is just a trade-in away.

Why Choose Marthaler Honda Ashland for Your Trade-In?

At Marthaler Honda Ashland, we’re committed to transparency and customer satisfaction. Trading in your vehicle with us means partnering with a dealership that values your time and trust. We provide accurate appraisals, answer all your questions, and ensure that you leave our dealership happy—whether that’s behind the wheel of a new Honda Prologue or a pre-owned Honda Odyssey.

For customers throughout Ashland, WI, Marthaler Honda is more than just a place to trade in your car; it’s a destination for exploring the endless possibilities of your next vehicle.

Conclusion

Trading in your vehicle at Marthaler Honda Ashland is a convenient and smart way to make your next car purchase more affordable and less stressful. Whether you’re upgrading to a brand-new Honda or looking to maximize the value of your used car trade-in, we’re here to help you find the perfect fit for your needs.

Visit us in Ashland, WI today, or explore our inventory online at Marthaler Honda Ashland. Let us help you take the first step toward your next adventure!